Introduction

In a significant boost for the mobile gaming industry, Appcharge, a pioneering Direct-To-Consumer (D2C) platform, announced on Monday that it has successfully raised $26 million in a Series A funding round.

Funding Details

This round was spearheaded by the investment firm Creandum, with notable contributions from industry giants including Supercell, BITKRAFT Ventures, and Moneta Ventures, alongside existing supporters like Play Ventures and Glilot Capital Partners.

Use of Funds

The newly acquired funds are set to propel Appcharge's ambitious plans for scaling its innovative white-label solutions, designed to meet the increasing demands of mobile game studios.

Company Overview

Founded by visionary CEO Maor Sason and General Manager Roei Barassi, Appcharge has quickly established itself within the industry. With a team of approximately 50 employees predominantly based in Israel, the company is poised for significant growth.

Business Model

What sets Appcharge apart is its unique ability to empower mobile game publishers to sell virtual items and currency directly to players.

Current Operations

Currently, Appcharge’s cutting-edge platform supports web stores for some of the hottest mobile game studios, including Huuuge Games, AppLovin, and Product Madness, processing over $200 million annually in transactions.

Conclusion

As the landscape of mobile gaming continues to evolve, Appcharge is not just keeping pace; it’s leading the charge towards a more player-centric approach that could reshape the gaming experience for millions worldwide.