A Bold Step into Europe

Bacha Coffee has made a stunning debut on Paris' iconic Champs-Elysees, opening a magnificent European flagship that spans 1,500 square meters across three luxurious stories. This lavish new location is now the brand's largest outlet, further fueling its ambitious global expansion.

A Rich Heritage with a Modern Twist

Founded in 1910 at the historic Dar el Bacha palace in Marrakech, Morocco, Bacha Coffee has been propelled to international fame by visionary French-Moroccan entrepreneur Taha Bouqdib. Launching its first international site in Singapore in 2019, the brand continues to flourish under the oversight of V3 Gourmet, which Bouqdib co-founded with billionaire Ron Sim.

Step into Marrakech, Right in Paris

Situated at 26 Avenue des Champs-Elysees, the boutique invites visitors to immerse themselves in a slice of Moroccan opulence. Its interior boasts rich tones of red ochre, captivating black and white checkered floors, intricate geometric patterns, and beautifully carved cedar wood, creating an atmosphere reminiscent of the original palace.

Coffee Like No Other

On the ground floor, coffee enthusiasts can browse through an impressive selection of over 200 types of hand-roasted 100% Arabica coffees, prepared with artisanal flair. Guests can savor their beverages hot or iced, complete with a dollop of fresh Chantilly cream and a delightful raw sugar candy stick, all while enjoying the bustle of the Champs-Elysees.

Indulge in Decadent Pairings

To elevate the coffee experience, customers can select from an array of sweet and savory croissants, featuring flavors like comté cheese, rich vanilla crème brûlée, butter, and chocolate. The boutique comfortably accommodates up to 100 guests across five elegantly designed spaces throughout two levels.

An Artistic Collaboration to Celebrate the Opening

In a unique partnership with renowned French-Moroccan artist Mehdi Qotbi, Bacha Coffee is offering an exclusive special edition of the I Love Paris Coffee. Limited to just 2,000 serialized pieces, this exquisite gift box pays homage to Qotbi’s art, echoing the aesthetic elements found within the decor of the Parisian flagship.

A Vision for Global Expansion

The launch of this flagship marks a significant milestone in V3 Gourmet's visionary strategy to have Bacha Coffee outlets in every major city across the globe by 2030. Currently boasting 31 locations in cities like Dubai, Hong Kong, and Seoul, the brand is poised for unprecedented growth.

An Invincible Dream

"My dream is to be able to enjoy a cup of Bacha coffee whenever I travel to any major city in the world, enveloped in a consistent environment and style," Bouqdib expressed in a recent interview. As Europe becomes a pivotal hub in their global strategy, he noted, "The opening of our coffee house in Paris signifies our unwavering commitment to providing an unparalleled coffee experience, honoring our rich heritage while stepping boldly into the future."