Belift Lab is under fire once again as criticism mounts over its handling of tensions with rising K-Pop group ILLIT. On October 7, a sensational post titled “Belift Lab Said They Demanded Hanni Apologize LOL” went viral, racking up nearly 60,000 views, and leaving fans and netizens in disbelief.

The post pointedly suggests that Belift Lab's actions seem desperate, especially following an underwhelming concert performance. The author sarcastically noted, "Good job, that's exactly what ILLIT needed ahead of their comeback," reflecting a growing discontent among fans who view the label’s interference as hampered and poorly timed.

This controversy comes on the heels of a tense exchange between Belift Lab and the parents of NewJeans members, who recently criticized the label's parent company, HYBE, and its executives for their management decisions. The situation escalated when Belift Lab released an aggressive statement seemingly accusing ILLIT's members of undermining NewJeans, specifically targeting member Hanni.

Amidst the uproar, many netizens took to social media to voice their disapproval. Comments ranged from disbelief to outright anger, with users questioning the integrity of Belift Lab. One user remarked, "It’s hard to imagine how low the label will go," while another accused them of toxic behavior, especially after a previous lengthy video that criticized multiple K-Pop groups without extending any apologies.

Fans also highlighted the contradictory nature of Belift Lab's stance, with one posting, “ILLIT are the ones that need to apologize. It’s crazy that they flipped off their sunbaes.” This sentiment reflects a widespread feeling that Belift Lab should focus internally rather than attacking other idol groups.

As discussions continue to heat up online, a considerable number of fans have come out in support of Hanni, urging her to disregard the negativity and maintain her composure. “Hanni, those mentally ill people aren’t worth your time,” one supporter wrote.

As the turmoil surrounding Belift Lab unfolds, it remains to be seen how this will impact the upcoming comeback of ILLIT and the overall landscape of K-Pop as competition grows fierce. The ongoing drama opens the floor for significant debates, reminding fans that the complexities of the industry dig deeper than mere fan rivalries. What will Belift Lab's next move be, and how will it affect the future of the groups involved? Keep your eyes peeled as this story continues to develop.