Introduction

In a surprising twist, BLACKPINK's Rosé has officially dismissed rumors that she was set to become the new face for a popular Korean fried chicken brand. Earlier reports suggested that the idol was in talks with bhc, a brand renowned for its unique “bburinkle” chicken, where she would not only model for the product but also play a pivotal role in new menu development and global marketing strategies.

Official Statement from THE BLACK LABEL

However, just hours after the news broke, Rosé’s management company, THE BLACK LABEL, swiftly issued a statement to clear the air. On December 11, KST, they reached out to MK Sports to clarify that the reports surrounding Rosé’s supposed collaboration with bhc were incorrect, confirming that she had not signed any advertising contracts with the brand.

Current Models for bhc

Current models for bhc include the talented actor Hwang Jung Min and table tennis sensation Shin Yu Bin. Their partnership has contributed positively to the brand's image, but had Rosé been involved, it could have significantly escalated bhc’s presence not only in Korea but also on the global stage.

Netizens' Reactions

Interestingly, the news stirred mixed reactions among netizens. While some expressed disappointment at the missed opportunity to see Rosé represent a beloved food brand, others seemed relieved, perhaps indicating that fans want the star to focus on her music career instead.

Conclusion

Could this situation spark a new brand endorsement frenzy? Fans are left wondering what Rosé's next move will be. Stay tuned for what could be a groundbreaking announcement in the near future!