KUALA LUMPUR, Malaysia – Anker Innovations, a global leader in mobile charging technology and consumer electronics, is pushing the limits of innovation with a groundbreaking campaign called "Charge Up, SEA!" This electrifying initiative combines augmented reality (AR) and computer-generated imagery (CGI) to create an immersive cyber-charging experience at the iconic Merdeka 118 Tower, currently the second tallest building in the world. By allowing users to interact with cutting-edge technology, this campaign is designed to inspire and energize consumers throughout Southeast Asia, celebrating Anker's position as a frontrunner in innovation.

Leon Wu, General Manager of Southeast Asia at Anker Innovations, shared the company’s vision: "At Anker, our mission is to ignite possibilities through ultimate innovation. We've developed products that not only lead in performance but also change how people interact with power. This campaign represents our vision of a world connected through innovation, enhancing everyday life for consumers in Southeast Asia."

At the heart of the "Charge Up, SEA!" campaign is Anker's Prime Series, the company’s latest and most advanced charging lineup. This innovative series redefines fast charging by providing a powerful and interactive solution, turning what is traditionally a mundane task into an engaging experience. Designed based on user insights, the Prime Series aims to be the ultimate power source in today's fast-paced, tech-driven environment.

This initiative will come to life through an AR-driven journey where Anker's technology is depicted as "charging" iconic landmarks throughout Southeast Asia. The visual narrative showcases the Anker Prime chargers energizing these locations, emphasizing Anker's commitment to smart and efficient charging solutions. Visitors will be able to witness how advanced AR technology integrates seamlessly into urban landscapes, further solidifying Anker's status as a leader in next-gen charging.

Launching on February 27, the "Charge Up, SEA!" campaign will illuminate five countries: Singapore, Malaysia, the Philippines, Indonesia, and Vietnam, through captivating digital storytelling and interactive experiences. In Malaysia and Singapore, participants will enjoy in-person AR experiences at significant landmarks, while all five countries will have access to high-quality CGI videos that highlight the Anker Prime Series.

At the Merdeka 118 Tower, visitors can scan a QR code to dive into a cyber-inspired world created by Anker. This immersive AR experience features the Anker Prime 250W GaN Desktop Charger as the focal point, where the virtual and physical realms meet. Known for its compact design that supports multiple devices, this charger exemplifies Anker's commitment to innovating in high-performance charging. Participants are encouraged to share their experiences online using hashtags like #AnkerChargeUpMalaysia and #ThePrimeOfCharging, with a chance to win an Anker Desktop Charging Station valued at RM699.

Within this digital universe, the experience comes alive with interactions using emojis based on Anker products, creating a playful and emotional connection while showcasing the smart technology behind Anker’s offerings. This unique approach not only demonstrates Anker's high-performance features but also allows users to glimpse the future of intelligent charging solutions.

For those interested in Anker’s products, the pricing is as follows: The Anker Prime 250W GaN Desktop Charger is available for RM699, the Anker 25,000mAh 165W Power Bank for RM449, the Anker 140W Charger for RM349, and the Anker Zolo 30W Charger for RM39. All products will be available for online purchase starting March 25, 2025, and in stores from April 15, 2025.

As Anker continues to expand across Southeast Asia, the Charge Up, SEA! initiative reaffirms its dedication to pioneering user-centered design and innovation. Emphasizing sustainable and efficient power solutions, Anker is not only powering devices but reshaping the connection between consumers and their digital experiences.

Join Anker in experiencing the future of charging, where every city, device, and moment buzzes with limitless possibilities!