In a bold move that has stirred significant buzz in the K-pop scene, reports have emerged that NewJeans is attempting to negotiate contracts directly with prestigious luxury brands, effectively sidelining their former agency, ADOR. A recent article by 10Asia reveals that the group is exploring partnerships without ADOR's involvement, raising eyebrows and questions about the legality and implications of their actions.

The latest twist in this unfolding story comes after Danielle of NewJeans was named the new face of luxury watch giant Omega, marking a high-profile step for the group following their separation from ADOR and its parent company, HYBE. Sources indicate that a current manager at ADOR, known as Manager A, has played a controversial role in facilitating these new contract negotiations, directly engaging with Omega on behalf of Danielle. Furthermore, Manager B, a former employee of ADOR, reportedly assisted other luxury brands in contacting NewJeans members to promote direct dealings.

This situation has led to speculations about a possible breach of contract. While NewJeans has publicly declared their exit from ADOR, the agency insists that the original contract remains in effect. The complexities of contract law in the Korean entertainment industry raise significant questions regarding the group's future moves.

As the drama unfolds, Korean netizens have passionately weighed in on the situation. Many seem to support NewJeans' independent choices, arguing that their contractual obligations to ADOR have ended.

Comments flooding social media include: - "What’s the problem? They’re not in ADOR anymore." - "They left ADOR; it's only logical they’d sign directly." - "Why is ADOR creating a fuss? Their contract is over!" - "Can someone explain the legal reasons why they shouldn't be doing this?"

Despite the controversy, support for NewJeans continues to grow, with many fans expressing enthusiasm over their newfound autonomy. The incident not only highlights the often tumultuous relationships between K-pop groups and their agencies but also reflects the evolving landscape of the industry where artists are becoming increasingly empowered to manage their careers independently.

As NewJeans navigates these challenges, it remains to be seen how this will impact their future collaborations and overall standing in the competitive K-pop world. Stay tuned for more updates on this developing story!