Snapchat's Major Announcement for Creators

Snapchat has made a major announcement that’s set to transform the way creators earn money on the platform! The social media giant is rolling out a newly revamped monetization program that combines the rewards for content shared on Stories and Spotlight, its direct competitor to TikTok.

Significant Changes in Monetization

This shift signifies a pivotal change, as previously, Snapchat operated two separate monetization programs for these features. Now, creators can expect to earn revenue from ads seamlessly displayed within eligible Stories and Spotlight posts.

Growing Opportunities for Creators

According to Snapchat’s latest blog post, “With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories.” Starting February 1, 2025, eligible creators will finally be able to monetize videos longer than one minute in Spotlight, opening the door to even more creative potential!

New Eligibility Requirements

To qualify for this new program, creators must meet some higher requirements than before. They need to have a minimum of **50,000 followers**, post at least **25 times a month** to Saved Stories or Spotlight, and have published on either Spotlight or Public Stories on at least **10 of the last 28 days**. Additionally, creators are required to reach one of the following milestones in the past 28 days: **12,000 hours of view time**, **10 million Snap views**, or **one million Spotlight views**.

Stricter Standards Compared to Previous Program

It’s worth noting that these new eligibility requirements are significantly more stringent compared to the previous standards. Previously, creators only needed **1,000 followers**, **10,000 unique video views**, and a public profile to monetize their Spotlight videos, and there were no length restrictions on the videos.

Snapchat's Commitment to Creators

However, this new initiative reflects Snapchat’s commitment to maintaining a vibrant and financially rewarding community for its creators, ensuring that quality content is recognized and valued.

End of the Old Program

In a significant update, Snapchat has also confirmed to TechCrunch that the old Spotlight Rewards Program will come to an end on January 31, 2025.

Conclusion: A Lucrative Future for Creators

As the landscape of social media continues to evolve, this unified monetization program positions Snapchat as a lucrative platform for creative minds looking to earn rewards for their digital artistry. Are you ready to dive into the world of Snapchat monetization? The gaming changes are here, and the potential is limitless!