Get ready to step into the future of storytelling!

Disguise, known for revolutionizing virtual production technology for major brands like Apple Music and Lenovo, has joined forces with Nikon and its subsidiary MRMC to launch an innovative activation called “Studio Extreme” at CES 2025. This groundbreaking studio allows anyone—from budding creators to seasoned brands—to effortlessly produce stunning live streams and professional advertisements.

Step into the Action: An Immersive News Reporting Challenge!

When attendees enter the immersive Studio Extreme setup, they will find themselves transported to a high-energy news reporting environment just outside Las Vegas. But here's the twist—participants will face challenging virtual weather conditions that could make or break their report. Are you ready to deliver the news amidst a desert storm? This engaging experience will not only test skills but also showcase the powerful potential of Disguise's technology in real-time scenarios.

Transforming the Content Creation Process

The Studio Extreme activation is perfect for brands eager to communicate compelling narratives through immersive content. By utilizing Studio Pro—a pre-configured solution designed to eliminate the guesswork involved in virtual production—brands can now leverage cutting-edge technology without the overwhelming upfront costs traditionally associated with LED setups. With Studio Pro, users can shoot a variety of content, including commercials, social media posts, internal training materials, and keynote presentations—all from a single stage and on the same day!

“As we have successfully set up over 400 virtual production studios worldwide, we understand how transformative these technologies can be,” said Alexandra Coulson, VP of Marketing at Disguise. “With our collaboration with Nikon and MRMC, we are excited to demonstrate the limitless potential of virtual production, enabling brands to elevate their storytelling capabilities.”

What Technology Awaits You?

At the heart of the Studio Extreme activation are advanced technologies that promise to redefine content creation:

- **Studio Pro:** Disguise's comprehensive turnkey studio solution.

- **Studio Bot LT:** A compact robotic camera arm by MRMC, showcasing precision movements in production.

- **RED Komodo 6K Camera:** Offering stunning resolution for crystal-clear visuals.

- **Kino Flo Lighting:** Ensuring optimal illumination for every shot.

- **L-Acoustics Spatial Audio:** Delivering immersive sound experiences to captivate audiences.

Upon completing their weather report, participants will walk away with a personalized video they can download via an easy-to-scan QR code, turning their experience into a shareable moment.

Behind the Scenes with MRMC

“Leading the advancements in robotic camera technology, MRMC is thrilled to collaborate on this immersive activation,” said Amanda Dixon, Deputy Head of Marketing at MRMC. “The Studio Extreme experience will showcase how broadcast studios can easily integrate robotic solutions into their workflows, enhancing their virtual and augmented reality production capabilities.”

Don’t Miss This!

Join Disguise, Nikon, and MRMC at CES 2025 to uncover the future of virtual production. Experience the magic of Studio Extreme at the Nikon booth, located at 19504 in the Central Hall of the LV Convention Center. Whether you're a media professional, brand marketer, or just curious about the future of storytelling, this is an experience you won't want to miss!