A Sparkling Collaboration with Fashion Trust U.S.

Last night in Los Angeles, FIJI® Water, America's top premium bottled water, made a splash at the Fashion Trust U.S. Awards, celebrating a new generation of design talent in a night filled with glamour and creativity.

Striking Designs by Charles Harbison

In a stunning display of artistry, FIJI Water teamed up with 2024 Ready-to-Wear Award winner Charles Harbison to create exclusive bespoke gowns for the brand's ambassadors. These dazzling dresses, crafted for the red carpet, showcased a perfect blend of FIJI Water's signature blue with Harbison’s exquisite craft.

"Designing this exclusive look was such a fun experience! The Harbison Pisces Gown brings a sense of elegance and ease, perfectly echoing the premium quality of FIJI Water," said Harbison.

Celebrating Emerging Talent!

The third annual Fashion Trust U.S. Awards honored five exceptional designers, including: Rachel Scott (Ready-to-Wear), Patrick Taylor (Graduate Award), Dani Griffiths (Accessories), Rebecca Zeijdel-Paz (Jewelry), and Nana Kwame Adusei (Sustainability Award). Hosted by the dynamic Keke Palmer, the event was a brilliant tapestry of fashion, culture, and shared ambition.

FIJI Water's Radiance Shines Bright!

As the exclusive water partner for the evening, FIJI Water elevated the experience. Guests were greeted with refreshing bottles of Earth's Finest Water, presented by brand ambassadors clad in Harbison’s breathtaking designs. The iconic square bottle, now made from 100% recycled plastic, stood out on beautifully adorned tables featuring FIJI Water’s sleek 1L bottles in illuminated silver sleeves.

Clarence Chia, senior vice president of marketing at FIJI Water, stated, "Partnering with Fashion Trust U.S. and collaborating with Charles Harbison was a natural fit. It's inspiring to see his vision harmonize with our brand's ethos, creating a memorable experience for everyone involved!"

An Unforgettable Evening of Style and Support!

This partnership not only highlights the power of collaboration in fashion but also underscores FIJI Water's commitment to supporting the design community. The synergy between FIJI Water and Fashion Trust U.S. exemplifies how two entities can creatively amplify each other's missions and resonate within their respective industries.

Discover More About FIJI Water!

As the world’s leading premium bottled water, FIJI Water not only boasts a perfect balance with a pH of 7.7 and over double the electrolytes compared to its competitors, but they also actively support sustainable practices. Interested consumers can find more about FIJI Water’s offerings and their commitment to the environment by visiting fijiwater.com or their Instagram.