Introduction

Fujifilm North America Corporation has announced an exciting new addition to the broadcasting world: the Fujinon LA30x7.8BRM-XB2, a state-of-the-art 4K broadcast zoom lens engineered to deliver unparalleled performance, portability, and affordability. Set to debut in 2025, this innovative lens promises to revolutionize the way content creators approach video production.

Showcase at NAB Show

The lens will be showcased at the upcoming NAB Show in Las Vegas, running from April 6-9, 2025, which is recognized as one of the largest international broadcast equipment trade events globally. Attendees can catch a glimpse of the LA30x7.8 under glass, highlighting Fujifilm's commitment to pushing the boundaries of broadcast technology.

Market Demand

In an era where streaming platforms are dominating the media landscape, the demand for high-quality video production tools is on the rise. Stosh Durbacz, Vice President of Sales at Fujifilm's Optical Devices Division, notes that the surge in video content across sectors like news, live events, corporate, and sports has necessitated equipment that enhances content creation without sacrificing image quality or functionality—especially within strict budget constraints.

Legacy of the LA Series

The LA30x7.8 lens extends the legacy of the acclaimed LA series, following in the footsteps of the LA16x8BRM-XB1A, which launched in 2019. Praised for its portable and lightweight design alongside its superb optical performance, the LA30x7.8 is expected to further elevate Fujifilm's reputation in the broadcast lens market.

Key Features of the LA30x7.8

- **Versatile Zoom Range:** The lens offers an impressive 30x zoom ability, covering focal lengths from 7.8mm to 234mm. Its compact dimensions—190mm in length and weighing just 1.8kg—make it ideal for shoulder-mounted operation, allowing filmmakers to capture a wide variety of scenes effortlessly.

- **Advanced Drive Unit:** This newly developed unit features 16-bit encoders that ensure precise control over zoom, focus, and iris settings, making it particularly suitable for virtual and remote production environments. Zooming from wide to telephoto can be done in a breathtakingly fast 1.0 second, or slowed to a dramatic 120 seconds for nuanced shots during live performances.

- **Exceptional 4K Optical Quality:** Thanks to cutting-edge optical simulation technology and advanced coatings like Fujifilm’s High Transmittance Electron Beam Coating (HT-EBC), the LA30x7.8 minimizes aberrations, producing stunningly sharp and vibrant 4K visuals throughout its entire zoom range.

- **User-Friendly Features:** The lens is equipped with a single button for electronic flange back adjustment, streamlining the workflow and enhancing usability. A macro function allows for incredible close-ups, focusing up to just 0.05m from the front of the lens, providing operators the creative flexibility they need without altering their grip on the focus.

Anticipated Arrival and Pricing

The Fujinon LA30x7.8BRM-XB2 is projected to become available to the market in 2025, with more details on pricing and specific dates forthcoming as the launch date approaches. As the industry gears up for the future of broadcasting, this lens promises to be an essential tool for anyone looking to meet the demands of high-quality content creation in a rapidly evolving media landscape.

Conclusion

Prepare for a new era in broadcast lens technology with Fujifilm’s LA30x7.8—where innovation meets creativity!