In a surprising move, Google Shopping is gearing up for a fresh look, with a redesign of both its website and its logo surfacing last week. The current logo features a vibrant price tag segmented into four distinct colors: red, blue, green, and yellow, all surrounding a white hole that showcases the iconic Google ‘G’. However, the redesigned version appears to be transitioning towards a more minimalist and modern aesthetic.

The latest insights reveal that the redesigned site showcases a streamlined price tag icon, drawing comparisons to a stretched-out Google Home device. Moreover, users recently spotted a promotional ad for Google Shopping appearing in the Discover feed on Android devices — a clear indicator that Google is serious about this transformation.

In its new promotional material, the logo now features an eye-catching shopping bag icon crafted from the same four colors, with a clean, hollow center. A handle graces the top, while the accompanying "Google Shopping" wordmark closely resembles the layout of the new site under testing.

The promotional tagline reads “New ways to find the best products & prices,” suggesting a user-friendly experience that allows customers to “browse recommendations and compare prices across stores.” This aligns with Google's ongoing commitment to enhancing user experience and accessibility when it comes to online shopping.

In addition to the redesign, the integration of Google Shopping with Google Search remains seamless. Users can easily navigate the platform using the “Shopping” filter, or directly visit google.com/shopping. Notably, Google has phased out its standalone Android and iOS apps since 2021, directing users to a streamlined web experience that emphasizes content discovery.

As for more updates, an official announcement regarding these changes is expected soon—stay tuned! Curious how this revamp will impact your shopping experience? Follow along as we keep you updated on all the latest developments from Google Shopping!