Introduction

Many of us have wondered just how much a mukbang YouTuber makes while indulging in giant food feasts. In a memorable episode of the YouTube show "Ech.3meals," popular content creator Heebab, who boasts an impressive 1.64 million subscribers, spilled the beans on her monthly earnings in a rather unusual way.

The Game Segment

During the show's game segment, Heebab found herself in a bind trying to persuade others to treat her to a meal. Her well-known voracious appetite seemed to scare most people away. In a surprising twist, Heebab resorted to offering to reveal her monthly earnings in exchange for a free meal, which ultimately worked as she was treated to a delicious samgyeopsal by a young couple.

Heebab's Earnings

So, how much does this mukbang star make? Heebab revealed that her income varies significantly depending on her workload each month. In September 2024 alone, she raked in a staggering 35 million KRW (approximately $26,000 USD)! But hang on—there's a catch! Heebab explained that this amount isn't a guaranteed monthly figure and that her September earnings were an outlier.

Food Expenses

Interestingly, Heebab also disclosed her sizable monthly food expenses, which amount to about 15 million KRW (around $11,100 USD). With such high costs, there are months when she barely breaks even, especially after taxes. It's a rollercoaster of ups and downs in the world of mukbang, where feasting on food comes with its own set of financial hurdles.

The Allure of Mukbang

Despite the financial challenges, Heebab's world certainly seems enticing. Many would agree that getting paid to munch on delectable dishes sounds like a dream come true. And for those interested in seeing her in action, she even has a remarkable video where she conquers eight bags of ramyun in one sitting!

Conclusion

Mukbang has become an incredibly popular genre on YouTube, attracting millions of viewers. With the rising trend of food culture and social media's influence, it raises the question: is the mukbang lifestyle worth the financial rollercoaster? Stay tuned, as more mukbang stars are likely to follow in Heebab's footsteps, revealing their own secrets and earnings!