Breaking News: Iconic Harajuku Lolita Fashion and Cosplay Shop Bodyline to Close After 21 Years!

In an unexpected twist for fashion enthusiasts, Bodyline, the beloved Lolita fashion and cosplay shop in Harajuku, Tokyo, is set to close its doors permanently after 21 years of vibrant service. Nestled on the second floor of a bustling building next to the famed Marion Crepes, Bodyline has long been a hotspot for those looking to indulge in unique, stylish outfits that include everything from frilly dresses to whimsical catgirl costumes.

For two decades, Bodyline has been a treasure trove for fashionistas who frequent Takeshita Street, a notable hub for eclectic and affordable fashion. With most outfits typically priced around 5,000 yen (approximately US$36), shoppers could always find budget-friendly options that didn't skimp on creativity or flair. As the store prepares for its closure, they have initiated a significant sale that began on October 1, with discounts reaching extraordinary depths—some items slashed from 7,699 yen to a jaw-dropping 770 yen (about US$5.50)!

While the news of the closing sale might initially excite fans, it is bittersweet, as the promotional announcement expresses gratitude to loyal customers, stating the shop will close "at the end of December." It's important to note that this might not be the exact closing date, considering that many shops in Japan take time off during the New Year holiday, which is the country's biggest celebration.

For those planning to visit, this is a golden opportunity to experience the unique ambiance of Bodyline in person before it transforms into an online-only retailer. Though the physical location will cease to operate, Bodyline's brand will continue through online sales, meaning fans will still have access to their favorite styles, albeit without the hands-on experience of shopping in a vibrant Harajuku atmosphere.

As the clock winds down on Bodyline’s existence as a physical store, it’s clear that any ardent supporter of Lolita fashion or cosplay should make a beeline for this iconic shop before it's too late. Don’t miss out on this chance to snag some incredible deals and soak up the last remnants of Harajuku’s enchanting fashion scene!

Location Details for a Final Visit:

Bodyline Address:

Tokyo-to, Shibuya-ku Jingumae 1-6-15, Harajuku Junes 2nd floor

Open hours:

Daily from 11 a.m. to 8 p.m.

Be sure to visit Bodyline before the curtains close—this is your last chance to grab those extraordinary outfits that have captured the hearts of many for over two decades! Don’t wait—head to Harajuku now!