In a world where fitness gear needs to be both functional and flattering, size inclusivity is becoming a crucial focal point. Anya Active, a local activewear label based in Singapore, is making waves by prioritizing this need, led by founder Melinda Sutikno. At just 29, Sutikno has a clear vision of empowering women through her brand, which aims to redefine how workout clothing is perceived.

One standout moment for Sutikno was when a customer left the fitting room exclaiming how great she felt in Anya Active's clothes. 'She thanked me for creating a brand with inclusive sizing,' recalls Sutikno, a testament to the brand's mission of creating a supportive and uplifting community for women of all sizes. In Latin, 'Anya' translates to grace, encapsulating the ethos of the brand that movement is a celebration, not a punishment.

Customer-Centric Approach

Anya Active practices a customer-first approach, diligently soliciting feedback from its clientele to refine its offerings. The size range spans from XS to 3XL, showcasing their commitment to inclusivity. Sutikno emphasizes that the brand listens closely to what their loyal customers want, conducting fit tests on a diverse group of models to ensure everyone can find something that suits their unique physique.

Notably, the brand breaks away from the one-size-fits-all mentality that often plagues activewear. Sutikno explains, 'Some women are comfortable in A-B cups, while others need C-E cups,' leading to a lineup of bras catered to various cup sizes. Additionally, the collection features various necklines like v-necks, halters, and high necklines, ensuring every body type is flattered.

Anya Active's bra tops and longline bras have become bestsellers, transitioning seamlessly from the workplace to workout sessions. With an array of colors, Sutikno hopes to encourage customers to explore vibrant hues and diversify their wardrobe.

The Game-Changer: DreamLuxe Material

In the competitive activewear market, Anya Active introduces DreamLuxe, a proprietary fabric that gives existing competitors a run for their money. Inspired by Lululemon's ultra-soft Nulu, DreamLuxe is designed for all-day comfort and high performance. After years of diligence in collaboration with a factory in China, Sutikno launched a fabric that addresses the specific needs of Singapore's humid climate while still being affordable.

DreamLuxe caters to low-impact activities, boasting a lightweight, soft touch, and four-way stretch that allows for full movement. Uniquely, these leggings feature a double-layer design, adding support and camouflaging imperfections, which is a significant concern for many women when selecting workout attire.

As Sutikno reflects on her entrepreneurial journey, she insists it’s only the beginning. She sees untapped potential in sectors like golf and maternity wear, and an ambitious expansion plan beyond Singapore in the coming years.

Anya Active could very well be Singapore's answer to Lululemon, standing strong as a contender in the activewear landscape. With its strong focus on inclusivity and comfort, the brand is poised to capture the hearts (and wardrobes) of women everywhere. Keep your eyes peeled—this rising star could soon be a household name in activewear!