Entertainment

Korean Bakery Tous Les Jours Set to Sweeten Singapore's Tastebuds with First Outlet, Featuring Celebrity Ambassador Kim Soo-hyun!

2024-11-22

Author: Li

Singapore is a vibrant hub for Korean food and beverage imports, yet some of the most beloved K-brands have yet to make their mark. Excitingly, the beloved Korean burger chain Lotteria is gearing up to open its first outlet in Singapore next year. However, this December will see the debut of another much-anticipated brand: the iconic bakery chain Tous Les Jours, known for its delightful fusion of French and Korean pastries.

Located in the bustling Northpoint City in Yishun, the bakery is currently undergoing renovations, preparing to introduce locals to its delectable offerings. Notably, Tous Les Jours operates over 450 branches worldwide, boasting a reputation for quality and variety.

Get ready to practice your pronunciation of the chain's chic French name—Tous Les Jours translates to “every day” in French, pronounced as “Too-leh-joo,” with a silent “s.” This name reflects the brand's commitment to delivering fresh, daily-baked goods.

Despite its Korean roots, Tous Les Jours dazzles with a menu that melds classic French pastries with unique Korean twists. Indulge in a variety of treats, such as a classic croissant filled with whipped cream and fresh strawberries, an apple jam mont blanc pastry, and Asian-inspired options like a guava danish and a zesty yuzu pie. For doughnut lovers, there's a selection of Korean-style sweet rice doughnuts and delightful red bean variations.

Bread enthusiasts will also be in for a treat with offerings that include salt and butter rolls, potato cheese bread, and scrumptious croque monsieur. No visit would be complete without trying the beloved Korean soboro bread, topped with a crumbly peanut streusel, which promises to transport your taste buds straight to Seoul.

Adding to the excitement, Tous Les Jours has enlisted South Korean superstar Kim Soo-hyun as its brand ambassador. The popular actor, known for his roles in iconic dramas like "My Love from the Star" and "Queen of Tears," brings star power to the brand, attracting fans both locally and internationally.

The Singapore franchise of Tous Les Jours is operated by the homegrown F&B company Royal T Group, which is also behind popular brands like LiHo bubble tea and Korean eateries such as Paik’s Bibim, Nene Chicken, and Bornga. With such credible backing, the new outlet is poised to make a significant impact in the local food scene.

Mark your calendars for December, as Singapore gets ready to welcome Tous Les Jours—where every day will be a delicious one!