Van Cleef & Arpels has unveiled its latest boutique in the prestigious Bond Street, marking its second flagship store on this renowned luxury thoroughfare. This stunning townhouse-style establishment spans six floors and encompasses 130 square meters, offering a showcase for the brand’s exquisite collections of watches and jewelry. This new location complements its existing boutique across the street, which is exclusively dedicated to high jewelry pieces.

For the first time in London, this boutique will also feature Van Cleef & Arpels’ haute perfumerie fragrances, complete with a distinctive olfactory experience that promises to enchant visitors.

Geoffroy Medinger, the UK managing director of Van Cleef & Arpels, reminisced about the brand's journey, recalling his presence at the opening of the first Bond Street location two decades ago. "We have grown not just in terms of sales and customer base, but in the depth of experiences and stories we share," he stated. Medinger emphasized the necessity for this new space, highlighting the diverse and rich world that Van Cleef & Arpels represents.

To celebrate the boutique’s grand opening, an array of signature jewelry pieces adorn the entrance, including the delightful Lucky Animal brooches – charming representations of a dachshund, dove, squirrel, and teddy bear, each meticulously crafted from precious materials like mother-of-pearl and adorned with fine gold beading. Noteworthy watch designs include the luxurious yellow gold Ludo featuring an intricate guilloche finish and the latest Alhambra watch, complete with an agate face set in the iconic four-clover motif. Additionally, the captivating Midnight Planetarium watch enchants with a display of moving constellations upon a breathtaking aventurine dial.

Walking into the boutique offers an immersive experience, as visitors are greeted by an enchanting forest-inspired decor that reflects the brand's romantic aesthetics. Inspired by their presentation at Watches and Wonders earlier this year, the boutique's design features lush shades of green, orange, and blue, showcasing the brand's handicraft through the intricate use of sculpted lacquer, gilding, and Murano glass elements.

The first floor of the boutique is a flexible space intended for a variety of events, from educational masterclasses to engaging children's activities planned for the upcoming year. This space is poised to host exciting experiences, including a celebration of Van Cleef & Arpels' recent triumphs at the Grand Prix d'Horlogerie de Genève (GPHG), where they garnered three prestigious awards in ladies’ watches, ladies’ complications, and artistic crafts.

"This boutique redefines what a luxury store should be," Medinger expressed. "Visitors are entering with surprise and wonder, and as they engage with the space, it will evolve alongside their experience of our brand – embracing nature, culture, and history."

Van Cleef & Arpels is making its mark on London’s vibrant luxury scene with this newly expanded retail presence, showcasing the city’s significance in the global luxury market. Visitors are invited to immerse themselves in the world of Van Cleef & Arpels at their new address: 169 New Bond Street, London. Don't miss out on this exquisite gem in the heart of luxury!