Aston Villa's rising star Jhon Duran is making waves in the Premier League, but it's hard not to wonder what could have been if Manchester United had acted decisively two years ago. The 20-year-old Colombian striker, who has showcased his talent by scoring six goals in just 290 minutes this season, caught the attention of football fans worldwide after his stunning performance against Bayern Munich in the Champions League.

Duran joined Aston Villa in January 2023 for a mere £18 million from Chicago Fire, a signing that is now being hailed as a coup compared to his potential valuation today. Back when Duran was making headlines in 2022, United appeared to be serious contenders for his signature. However, their interest quickly waned amid concerns about adhering to Financial Fair Play regulations, especially in light of their massive £225 million summer transfer haul that included the controversial signing of £82 million winger Antony and £70 million midfielder Casemiro.

United scout Giuseppe Antonaccio had been instrumental in monitoring Duran's development since his breakthrough in Colombia with Envigado. Reports suggest that after extensive analysis, United made an inquiry to Chicago Fire, who were prepared to entertain offers around £10 million for the promising forward. Unfortunately for United, competition heated up as Fulham, Atletico Madrid, and Benfica also expressed interest, driving Duran's price up as his goal-scoring prowess became more evident.

As United hesitated, fearing the financial implications and questioning the young striker's ability to swiftly adapt to the Premier League, Aston Villa seized the opportunity. Villa's management had a vision for Duran, confidently viewing him as the perfect understudy for Ollie Watkins, and this gamble has undoubtedly paid dividends under the guidance of Unai Emery.

Duran's potential was not lost on other clubs either. Chelsea nearly secured his services in June as part of a swap deal involving Conor Gallagher, but the move fell through when Gallagher opted against a move to the Midlands. West Ham also showed serious interest, launching multiple bids that were rejected by Villa.

As Duran continues to light up the pitch, contributing crucial goals—including the winner against West Ham in their opening match this season—Aston Villa's Director of Football Operations, Damian Vidagany, revealed that “no fewer than 40 clubs” had expressed interest in acquiring Duran over the summer. With his form showing no signs of slowing down, Villa is poised to reap substantial rewards if they decide to entertain hefty offers in the future.

In hindsight, Manchester United's indecision may prove costly as Duran's stock continues to rise, reminding fans and analysts alike of the fine margins that can define a football club's success. Will United ever regret letting such talent slip through their fingers? Only time will tell!