M&C Saatchi Sport & Entertainment NA Welcomes Sarah Beth Parlier as New Events and Experiential Production Lead

In exciting news for the live events industry, M&C Saatchi Sport & Entertainment North America has appointed the talented Sarah Beth Parlier as their events and experiential production lead. With her extensive expertise, Sarah Beth will be responsible for orchestrating the agency’s live production initiatives, which includes a broad spectrum of responsibilities—from curating impactful media and influencer experiences to spearheading large-scale consumer activations.

Sarah Beth brings over a decade of rich experience in production and event management, having previously worked with prestigious clients such as Visa, Amazon, Audi, and Marriott. Her impressive background features collaborations with heavyweight brands linked to global partnerships in sports and entertainment, including the NFL, Manchester United, and Formula 1.

“Sarah Beth's impressive credentials align perfectly with our commitment to delivering exceptional experiences for our diverse clientele,” expressed Steph Lund, CEO of M&C Saatchi Sport & Entertainment. “After a comprehensive search, we are delighted to have connected with Sarah Beth. Her innovative approach and dedication to excellence make her the perfect addition to our team.”

The production division at M&C Saatchi has been on a rapid growth trajectory since its formal establishment three years ago. This division has successfully merged with the agency's creative communications and influencer marketing sectors, allowing for seamless execution of client visions and groundbreaking events.

As the demand for unique, immersive brand experiences continues to rise, Sarah Beth's leadership is poised to elevate M&C Saatchi’s offerings, ensuring their clients stand out in an increasingly competitive landscape. Expect remarkable innovations and unforgettable moments under her guidance in the events arena!