In the fast-paced and often chaotic tech industry, navigating trends can be treacherous.

As entrepreneurs grapple with the allure of the "next big thing," the danger of blindly following popular trends without a well-defined strategy becomes all too real. This highlights the critical need for discernment in a world flooded with fleeting fads.

TechCrunch Disrupt 2024

is set to illuminate this urgent conversation with thought leaders on stage. Taking place from October 28-30 at Moscone West, San Francisco, the event will feature Pegah Ebrahimi, co-founder and managing partner at FPV Ventures; Harry Tannenbaum, co-founder and president of Mill; and Natalie Sportelli, director at Bullish. These experts will delve into effective strategies for founders and investors to sift through the noise, identifying genuine opportunities rather than getting swept away by hype.

Highlighted Speakers

Pegah Ebrahimi - FPV Ventures

As a pioneering figure in the venture capital space, Pegah Ebrahimi brings a wealth of experience in shaping successful go-to-market strategies for startups. Her impressive career includes serving as the youngest global CIO at Morgan Stanley Investment Banking and her role as COO of Cisco’s multi-billion-dollar SaaS division. Ebrahimi leverages her background to assist startups like Snyk, Canva, and DataRobot in distinguishing themselves in a crowded marketplace. Her insights at Disrupt 2024 promise to provide invaluable lessons on developing sustainable businesses that withstand market pressures.

Harry Tannenbaum - Mill

Environmental sustainability is at the forefront of Harry Tannenbaum’s endeavors. As the visionary behind Mill, he has pioneered a new system aimed at waste prevention, starting with food. Inspired by his extensive background in analytics and scaling at Nest, Tannenbaum is committed to redefining consumer habits around sustainability. At Disrupt 2024, he will share his transformative journey and outline innovative approaches to creating consumer products that drive meaningful change rather than simply chasing trends.

Natalie Sportelli - Bullish

With a sharp eye for emerging trends in consumer markets, Natalie Sportelli is a dynamic force in identifying the next revolutionary brands. Her experience with Thingtesting and Lerer Hippeau, coupled with her current role at Bullish—a creative agency and early-stage venture firm—equips her to evaluate and support groundbreaking businesses. Sportelli’s talk at Disrupt 2024 is set to empower startup founders, focusing on how to differentiate from fleeting trends and cultivate lasting value through strategic creativity.

Conclusion

As Disrupt 2024 approaches, the insights and experiences of these three leaders promise to captivate attendees looking to thrive in an industry fueled by hype. Don’t miss the opportunity to learn from the best and gain a clearer perspective on building resilient, impactful businesses.