A New Leader for Meta's Singapore Vision

In a bold move that signals its commitment to innovation, Meta has appointed Nicole Tan as the new country director for Singapore, effective June 2, 2025. This strategic appointment comes as the tech powerhouse aims to deepen its roots in one of Southeast Asia's most vibrant markets.

Experience that Speaks Volumes

With over 25 years of experience under her belt, Tan is set to propel Meta’s digital initiatives to new heights. She plans to harness the power of artificial intelligence (AI) to unlock new business possibilities while fostering Singapore’s growing digital economy.

Singapore: A Cradle of Innovation

Meta recognizes Singapore's pivotal role as a nexus of innovation and regional collaboration. According to Benjamin Joe, Meta's vice-president for Southeast Asia and emerging markets, Tan possesses a nuanced understanding of the vital needs of businesses and communities in Southeast Asia's digital landscape.

Transitioning Leadership

Tan steps into the role after Damian Kim, who is moving to a new position within Meta's Asia-Pacific team. This transition underscores Meta's commitment to leveraging leadership talent within the organization.

Tan’s Proven Track Record

Before this new venture, Tan successfully led Meta’s operations in Malaysia for nine years, driving efforts to enrich industry partnerships and accelerate digital adoption. An advocate for women in tech, she has also made significant contributions to mentoring and talent development across Southeast Asia.

Looking Ahead: A Vision for Growth

In her own words, Tan expressed excitement for her new role, stating, “Singapore is a dynamic market that is spearheading Southeast Asia’s digital transformation.” She aims to collaborate closely with her team to empower more individuals and businesses to harness technology for growth. Get ready, Singapore—under Tan's leadership, the future looks bright!