Introduction

In an impressive achievement, cookbook sensation Nagi Maehashi’s latest creation, *RecipeTin Eats: Tonight*, has soared to the top of Nielsen BookData's Christmas bestseller list for the second consecutive year. This culinary masterpiece has captured the hearts (and stomachs) of Australians, selling more than 28,000 copies in just one week.

Record-Breaking Sales

Released in mid-October, *RecipeTin Eats: Tonight* had a dazzling start, selling over 77,000 copies during its premier week. The book's popularity soared to new heights during the Black Friday sales in November, where it was the most-purchased book nationwide.

Maehashi's Success

This isn't Maehashi's first time dominating the bookshelves; her debut cookbook, *RecipeTin Eats: Dinner*, also claimed the Christmas bestseller spot in 2022 and has since amassed sales exceeding half a million copies. It’s clear that Maehashi has struck a chord with readers, solidifying her status as a leading figure in the culinary book market.

Overall Book Sales

Despite a slight downturn in book sales overall—down 3.8% from last year—2024 revenue remains robust, surpassing sales figures from 2021, 2020, and even pre-pandemic 2019. Nielsen BookData highlights the enduring appeal of cookbooks, especially during the festive season when roughly 14% of annual book sales occur in the four weeks leading up to Christmas.

Other Bestsellers

Following closely behind Maehashi's *Tonight*, the second spot on the Christmas bestseller list is occupied by *Bake with Brooki* by Brooke Bellamy, while iconic Australian singer John Farnham’s memoir, *The Voice Inside*, takes third place. Additionally, the ever-popular *Dog Man* series by Dav Pilkey continues to engage younger readers with its 13th installment, *Big Jim Begins*, making the top five alongside Liane Moriarty’s bestseller, *Here One Moment*, the leading adult fiction title of the week.

Adult Fiction Sales

In 2024, sales in adult fiction have remained robust, with Australians purchasing over 18.5 million books, translating to a remarkable $380 million in revenue—a 7.3% increase in value compared to previous years.

Conclusion

As the holiday season approaches, the excitement surrounding Maehashi’s culinary innovations and captivating cookbooks promises to make a substantial impact on Australia’s publishing landscape.

Australia's Official Nielsen BookScan Top 10 Christmas Bestsellers for 2024

1. *RecipeTin Eats: Tonight*, Nagi Maehashi (27,900 copies) 2. *Bake with Brooki*, Brooke Bellamy (14,585 copies) 3. *The Voice Inside*, John Farnham & Poppy Stockell (11,316 copies) 4. *Big Jim Begins* (Dog Man 13), Dav Pilkey (11,306 copies) 5. *Here One Moment*, Liane Moriarty (10,448 copies) 6. *In Too Deep* (Jack Reacher 29), Lee Child & Andrew Child (9,352 copies) 7. *RecipeTin Eats: Dinner*, Nagi Maehashi (8,748 copies) 8. *Quicksilver*, Callie Hart (7,798 copies) 9. *Guinness World Records 2025* (7,501 copies) 10. *Hot Mess* (Diary of a Wimpy Kid 19), Jeff Kinney (6,269 copies)