NewJeans’ “ETA” Takes the Internet by Storm

In an unexpected twist, NewJeans’ track “ETA” is taking the world by surprise and rapidly gaining traction among locals who typically may not be K-Pop aficionados. While "ETA" has long been cherished by die-hard K-Pop fans, its newfound popularity among a broader audience has caught many off guard.

The Viral Surge

The viral moment for the song occurred on September 30, when renowned streamer Jason—who ranks 15th globally and 10th in the U.S.—celebrated reaching an impressive 100,000 subscribers on his channel. As part of the festivities, he played “ETA,” prompting an overwhelming response from both his followers and K-Pop enthusiasts. The clips from his stream swiftly garnered tens of thousands of likes and brought together fans from diverse backgrounds.

Jason's Social Media Celebration

Jason himself touted the success on social media, sharing a celebratory post with the caption, “I ❤️ NEW JEANS,” which received over 34,000 likes and a staggering 1.5 million views. YouTubers and influencers quickly picked up the momentum, echoing the celebration and further circulating the track across various platforms.

Spotify Surge

The impact of this viral moment was palpable, as many netizens on the Korean forum Instiz noted a remarkable spike in Spotify streams of “ETA.” On October 1 alone, the song saw over 560,000 plays, signifying a major uptick in global interest.

Min Hee Jin's Engagement

Adding to the excitement, Min Hee Jin, the creative mastermind behind NewJeans, also shared a screenshot of Jason's celebration on her Instagram on October 3, further resembling the rising global footprint of the group.

Conclusion

With NewJeans continuing to capture hearts and redefine the boundaries of K-Pop, it’s clear that their influence is reaching new audiences. This marks a new chapter not just for the group but for the evolution of music consumption in the digital age. Join the buzz and discover why “ETA” just might become your new favorite song!