Introduction

A recently uploaded YouTube video featuring Haewon, a member of popular K-pop group NMIXX, has ignited a firestorm of controversy. The video, posted by the channel ‘Workman’—which boasts nearly 4 million subscribers—documents Haewon's brief stint as a part-time worker at a toast shop located in the affluent neighborhood of Daechi-dong, Seoul.

The Incident

On February 27, the video showcased Haewon interacting with a group of elementary school students. The trouble began when she casually asked the children if they lived in Daechi-dong, only to be met with one student revealing they lived in Apgujeong—a well-known and luxurious area in Seoul. When the student mentioned residing in the Hyundai Apartment, to which recent listings have soared to an eye-popping 9.4 billion KRW (approximately $6.4 million) for a unit, Haewon was visibly taken aback, exchanging shocked glances with her companion.

The Controversial Question

However, the real uproar came when Haewon posed a question about the student’s father's profession, asking if he was a doctor. The lighthearted atmosphere took a turn when the production team humorously urged the student, who shyly confessed to having a crush, to make a move knowing they were 'The son of a doctor.' This prompted viewers to take to social media, where they criticized the show for linking parental success to social standing, further entrenching class distinctions among young children.

Criticism of Stereotypes

What sparked particular ire was a caption displayed during this segment, stating, 'Alpha Male Confirmed Early,' a phrase that reinforces troubling stereotypes regarding masculinity and social hierarchy. Critics argue that such messaging inadvertently teaches children to judge their peers based on their parents' occupations and wealth.

Online Backlash

Backlash erupted online, prompting a flurry of comments condemning the video for what many perceive as fostering classism among children. Dismayed viewers pointed out the ridiculousness of implying that wealth guarantees romantic success, with one netizen quipping, 'So now if you’re a doctor’s son living in an extravagant apartment, you’re guaranteed to win at dating?'

Concerns Over Media Responsibility

Others raised concerns over the inappropriate nature of probing young students about their family backgrounds, emphasizing that these interactions could shape their perceptions and values negatively. Comments such as, 'Conducting a background check on kids is impolite, regardless of intentions,' resonated with many viewers advocating for more conscientious media, especially when dealing with impressionable audiences.

Conclusion

As the uproar continues to grow, questions are arising regarding the responsibility of creators and the media to present narratives that empower rather than divide. Will 'Workman' address the backlash, or will it persist with methods that come under fire for potentially harmful implications? One thing is certain: the issue of wealth disparity and its reflection in youth discourse remains a topic that stirs strong emotions and demands careful consideration.