The Consumer Electronics Show (CES) 2025 showcased groundbreaking innovations that promise to reshape the retail landscape.

With a spotlight on shoppable television, customized beauty technologies, and advanced smart glasses, the event highlighted the future of retail media and how it intersects with consumer engagement.

Shoppable TV: The Future of Interactive Advertising

At CES, the concept of shoppable TV took center stage, revolutionizing how consumers interact with advertisements.

With an impressive 62.7% of U.S. consumers discovering new brands via television, it's no surprise that major tech manufacturers are evolving this experience.

According to a recent EMARKETER survey, 38.7% of viewers reported looking up products they saw advertised on TV.

A notable innovation comes from TheTake, which partnered with LG to launch the innovative "click to search" feature on LG's webOS smart TVs.

This allows users to easily shop for products seen in programming with a few remote clicks.

“By integrating our real-time shopping technology with LG’s Magic Remote, we’re making it easier than ever for viewers to bring the products they love into their lives,” said Tyler Cooper, CEO of TheTake.

With 79.5 million anticipated shoppable media buyers in the U.S. this year—a 4% increase from 2024—the demand for such interactive experiences is clearly on the rise.

Personalized Beauty: Tailoring Skincare to Individual Needs

The trend of hyper-personalized beauty solutions is set to continue growing.

L'Oréal unveiled its Cell BioPrint, a device capable of delivering a personalized skin analysis in just minutes.

This breakthrough technology evaluates the user's skin age, responses to skincare ingredients, and offers tailored skincare advice.

Targeting retail outlets, dermatology practices, and eventually the home market, L'Oréal is keen on capitalizing on the growing consumer demand for personalized beauty products.

Personalization has become a focal point for beauty retailers, with companies like Nordstrom and Ulta Beauty integrating AI to enhance the shopping experience.

By analyzing customer preferences and habits in real time, these brands aim to create deeper connections with their consumers.

Notably, 21.3% of beauty sales in the U.S. are projected to occur through e-commerce in 2025, proving that a personalized approach is becoming essential.

Smart Glasses: The Next Wave of Wearable Technology

Smart glasses emerged as a dominant trend at CES 2025, showcasing their potential to transform the retail experience.

These devices, equipped with features ranging from live translation to augmented reality displays, opened up new avenues for consumer interaction and visual search capabilities in shopping.

Analyst Yory Wurmser highlighted the significance of smart glasses in the future of commerce, predicting a surge in adoption as the technology matures.

“As these become more developed, with object recognition and screen options, we could see a more intuitive method for visual searching and purchasing,” Wurmser noted on the “Behind the Numbers” podcast.

As the technology progresses, smart glasses could redefine the way consumers discover and buy products directly from their surroundings.

Conclusion: The Future of Retail is Here

As CES 2025 wrapped up, the convergence of technology and consumer habits was unmistakable.

With shoppable TV, tailored beauty solutions, and advanced smart glasses paving the way, retailers must embrace these innovations to remain competitive.

The era of interactive and personalized shopping experiences is upon us, promising to reshape how consumers engage with brands like never before.

Stay tuned for these retail trends to flourish in 2025 and beyond!