A Mother’s Struggle with Fussy Eating

Meet Rachel Raeburn, a mother who faced a mealtime nightmare when her daughter, Oia Tan, was just four years old. Getting Oia to finish her meals was a battle that felt endless. Fast forward to today—Oia is now nine, but mealtimes have transformed dramatically.

The Inspiration Behind a Game-Changer

Raeburn, who runs her own PR firm, was exasperated watching Oia take an hour to eat—with many meals left unfinished. Oia had a particular aversion to mushy foods and leafy greens, making each dinner a chore. Traditional colored plates didn’t cut it either, as they often provided flat surfaces that were tough for little hands learning to scoop.

One day, however, a light bulb went off. Raeburn noticed that when she counted down the spoonfuls left for Oia, her daughter became motivated to eat. This small realization sparked an idea: what if a plate had numbered sections to guide kids in finishing their meals?

Creating My Story Plate

In January 2020, Rachel decided to bring this vision to life. Collaborating with a talented designer, they developed the My Story Plate—a revolutionary dish featuring five uniquely shaped pods to make mealtime less intimidating for kids.

Originally equipped with ten pods, feedback from parents prompted a redesign. They ultimately settled on five larger pods, specifically created to hold smaller portions that encourage children to eat without feeling overwhelmed.

Innovative Design Meets Fun

What differentiates the My Story Plate? The playful storytelling elements! Available in delightful pink and blue, each plate takes young eaters on an adventure—like Oia’s character, Blossom the Unicorn, who learns to embrace the rain while racing to finish her food!

Every meal transforms into a journey as kids progress from one pod to the next, completing their plate one step at a time.

Eco-Friendly and Kid-Approved!

Unlike traditional plastic options, this innovative plate is made from bamboo fiber, making it eco-friendly and safe for children. With natural anti-bacterial properties and dishwasher-safe convenience, parents can feel good about their purchase.

The Transformation of a Fussy Eater

The tangible results? Dramatic! Oia's mealtime struggles have faded—the hour-long battles are now cut down to just 15-20 minutes. She’s transformed from a picky eater to a culinary explorer, willing to try new foods. As Rachel proudly states, 'Oia even eats faster than I do with the My Story Plate!'

Positive Parent Feedback and Growing Sales

Since launching in 2022, about 100 plates have been sold, and the feedback has been overwhelmingly positive. Parents report significant improvements in their kids' eating habits; one parent noted her daughter now finishes all her food, while another shared that mealtime has been halved for her three toddlers.

With My Story Plate, mealtimes turn from chaos into a fun adventure, helping children to appreciate balanced meals and reducing the daily struggle that so many parents face.