In a heartwarming move, Singaporean actress Rui En, known for her captivating performances on-screen, is stepping into the world of entrepreneurship with a noble twist.

The 43-year-old star is set to launch her own brand of bak kwa, a traditional Chinese barbecued meat product, just in time for the upcoming Chinese New Year festivities on January 29.

Rui En's bak kwa will debut in two exciting flavors: the spicy laksa and the smoky applewood, both promising to tantalize taste buds and add a unique twist to a beloved delicacy.

But what makes this initiative particularly special is its commitment to giving back. Proceeds from every sale will benefit children with special needs, making it a delicious choice for those who want to enjoy a festive treat while supporting a worthy cause.

This entrepreneurial journey marks Rui En’s dedication not only to her craft but also to impacting her community positively.

Fans and food lovers are eagerly anticipating this launch, with many expressing excitement about trying her innovative flavors.

With her new venture, Rui En proves that delicious treats can also serve a higher purpose.

Don't miss out on this opportunity to indulge and contribute to a meaningful cause this Chinese New Year!