Curated Collections: A New Era of Art Accessibility

Starting today, Samsung Art Store users will have exclusive quarterly access to curated collections of contemporary artworks sourced from Art Basel's prestigious exhibiting galleries. With this groundbreaking initiative, the South Korean tech giant aims to democratize art, allowing anyone with The Frame—Samsung's bestselling lifestyle TV that elegantly doubles as an art display—to enjoy high-quality pieces from across the globe. This collection joins a prestigious lineup that includes works from esteemed institutions like The Metropolitan Museum of Art and The Museum of Modern Art.

Get Ready for Art Basel Miami Beach!

Art Basel Miami Beach, renowned as the premier art fair in the Americas, attracts thousands of art lovers every year. This year, Samsung is thrilled to announce that Samsung Art Store subscribers will have the unique opportunity to preview a selection of 15+ exclusive artworks from leading galleries before the fair opens from December 6-8, 2024, at the Miami Beach Convention Center. This collection features works from influential contemporary galleries, including names like James Cohan, Kasmin, and moniquemeloche, providing subscribers with a rare glimpse into the spectacular world of Art Basel.

Art Basel: A Celebration of Creativity

Founded in 1970, Art Basel has grown into the world's foremost art fair for modern and contemporary art, showcasing exceptional works from a diverse array of media, including painting, sculpture, photography, and digital art. This year, the event will bring together 286 top international galleries from 38 different countries, reaffirming its status as a premier platform for art discovery and dialogue. Noah Horowitz, CEO of Art Basel, commented on the collaboration, saying, “Our partnership with Samsung broadens our reach, connecting established artists and galleries with new audiences eager to experience significant artistic moments.” In agreement, Yong Su Kim, EVP and Global Head of Video Services and Partnerships at Samsung, noted, “We are excited to enhance the Art Basel experience through our state-of-the-art display technology, making contemporary art accessible to millions.

A Deeper Engagement at Art Basel

In conjunction with the fair, Samsung will host its exclusive Samsung Art Store Collectors Lounge from December 4-8, under the theme of “Bringing Art Home.” This immersive space will not only showcase stunning artworks on The Frame but also feature vibrant bezels from DecoTVFrames, enhancing the artistic presentation. Expect dynamic panel discussions featuring key figures in the contemporary art scene, including sessions focused on the role of women in art and technology and the future of digital art—a chance to engage and learn from industry leaders.

The Frame: Where Art Meets Technology

Samsung’s commitment to art doesn’t stop there. The Frame, now revitalized for 2024, has received prestigious Pantone Validated ArtfulColor Certification, ensuring breathtaking visuals that rival gallery quality. With an Anti-Reflection Matte Display, it minimizes distractions, enhancing the viewing experience. Available in sizes from 32 to 85 inches, The Frame’s sleek design hangs like a traditional picture, seamlessly fitting into any home décor. Moreover, Samsung continues to emphasize innovation, now recognized as the world’s #1 TV brand for 18 consecutive years. In addition to stunning art presentations, The Frame offers over 2,700 free channels, including premium ones, alongside gaming and smart home features driven by cutting-edge technology.

Conclusion

Don’t miss your chance to transform your living space into a gallery and experience the best of contemporary art through Samsung's visionary approach!