Shocking Allegations Against HYBE PR Executives

In a surprising turn of events, Min Hee-jin, the former CEO of the celebrated K-pop label Ador, has initiated a criminal complaint against public relations executives at HYBE, the parent company of Ador. This explosive allegation revolves around claims of misconduct related to the promotional activities for NewJeans, the highly popular girl group under her former label.

Details of the Complaint

On Monday, Min filed her complaint at the Yongsan Police Station in Seoul, targeting HYBE's Chief Communication Officer, Park Tae-hee, and a PR director known only as Cho. These executives are part of HYBE's shared public relations team, which manages promotional efforts not just for Ador, but for several other sublabels within the HYBE empire, including the rising stars NewJeans.

Allegations of Negligence and Undermining

Min's representatives assert that the accused executives not only neglected their responsibilities but also undermined the accomplishments of NewJeans and Ador, claiming this oversight significantly harmed the reputation and success of the girl group. "We hope the appropriate criminal penalties are imposed," they stated firmly.

Background of Rising Tensions

This complaint emerges in the wake of a lengthy conflict that has recently rocked Ador. Tensions first flared in April when HYBE launched a surprise audit of the label, alleging that Min attempted to take unauthorized control of both Ador and NewJeans—a claim she has staunchly denied. Following this, in August, Min was ousted from her position as CEO by a pro-HYBE board at Ador amidst increasing discord.

NewJeans' Demand for Reinstatement

The drama escalated further earlier this month when NewJeans issued a demand letter to HYBE, expressing their intention to sever ties unless Min was reinstated as CEO. This bold initiative signaled the group's dissatisfaction with the current management and their desire to support Min. In a striking move, Min resigned from Ador's board and officially departed from the label on Wednesday, creating a leadership vacuum that leaves many questions unanswered.

Speculations About NewJeans' Future

Now, speculation within the K-pop industry is intensifying regarding NewJeans potentially seeking to terminate their contracts with Ador altogether. Insiders suggest that the group could file for a court injunction to suspend their exclusive contracts as early as Friday, two weeks after they delivered the demand letter on November 14.

Impact on the K-pop Industry

This unfolding saga raises critical questions about the future of NewJeans, Ador, and even the broader K-pop industry, as fans and industry watchers hold their breath for what could be a historic moment. What will become of NewJeans and their status in the cutthroat world of K-pop? Stay tuned for more updates as this dramatic story unfolds!