The Korean Business Research Institute has unveiled the highly anticipated brand reputation rankings for film actors this January! After an in-depth analysis of consumer participation, media coverage, interaction, and community awareness, these rankings spotlight 50 of the most popular movie stars, utilizing big data collected from December 14, 2024, to January 14, 2025.

In a surprising turn of events, Hyun Bin has emerged at the top of the list, boasting an incredible brand reputation index of 4,824,632. This represents a jaw-dropping 157.45% increase in his score compared to December! His prominence is attributed to high-ranking keywords such as “Harbin” and “Ahn Jung Geun,” while associated terms included “agonize,” “donate,” and “thankful.” The actor's popularity is further bolstered by a remarkable positivity score of 84.03%, indicating that fans and the public have largely favorable reactions towards him.

Not too far behind, Lee Jun Hyuk claimed the second position with a brand reputation index of 4,593,532, showcasing an impressive 110.93% rise since last month. His consistent performances have kept him in the limelight and contributed to his growing fan base.

In third place is none other than Lee Je Hoon, with a brand reputation index of 3,045,105. His popularity has endured, thanks in part to his recent projects that resonate widely with audiences. Close on his heels is the beloved actor Lee Byung Hun, who secured the fourth position with a score of 3,042,003, demonstrating his sustained influence in the industry.

Rounding out the top five is Lee Jung Jae, marked by a brand reputation index of 2,875,045. His recent work continues to captivate viewers and maintain his status as a beloved figure in Korean cinema.

The comprehensive list reveals a mix of emerging talents and established stars. Here’s the complete breakdown of the top 30 actors for January:

1. Hyun Bin 2. Lee Jun Hyuk 3. Lee Je Hoon 4. Lee Byung Hun 5. Lee Jung Jae 6. Kim Nam Gil 7. Jung Hae In 8. Kim Hee Won 9. Gong Yoo 10. Lee Dong Wook 11. Im Siwan 12. Hwang Jung Min 13. Wi Ha Joon 14. Kim Tae Ri 15. Park Bo Young 16. Song Joong Ki 17. Lee Jin Uk 18. Lee Dong Hwi 19. Go Youn Jung 20. Jeon Yeo Been 21. Go Soo 22. Bae Doona 23. Lee Ha Nee 24. Um Tae Goo 25. Song Seung Heon 26. Lee Yi Kyung 27. Kang Ha Neul 28. Kim Si Eun 29. Ha Jung Woo 30. Jung So Min

Excitingly, Lee Jun Hyuk is also starring in the new drama "Love Scout," while Lee Je Hoon appears in the variety show "Rented in Finland." Fans of these stars won't want to miss out on supporting their projects!

These revelations illustrate the ever-evolving landscape of South Korean cinema, where both new and established actors are continually competing for the public's attention. What do these rankings say about the industry's future, and which rising stars will take center stage next? Stay tuned!