In an exciting announcement from the Adobe Summit in Las Vegas, Sinch (Sinch AB (publ)) has been named the 2025 Adobe Digital Experience Unified Customer Experience Technology Partner of the Year, marking a remarkable third consecutive win in this prestigious category. The recognition reflects Sinch's relentless innovation in Digital Customer Communications Cloud, which has transformed the way brands engage with their customers.

Since their partnership began in 2019, Sinch and Adobe have joined forces to empower businesses with tools that foster real-time, tailored interactions with customers. In a significant move in 2023, Sinch was elevated to the status of Platinum Technology Resell Partner, a collaboration enabling Adobe to offer Sinch's SMS and MMS solutions through its Adobe Journey Optimizer (AJO). This integration not only simplifies customer journeys but elevates the quality of interactions across various platforms.

Sinch's ascendance in the digital communications landscape has been propelled by its global reach, operating in over 60 countries and maintaining direct ties with numerous mobile operators. This extensive network allows businesses in critical sectors like finance, retail, and healthcare to seamlessly connect with their customers across geographies. Perhaps most importantly, Sinch prioritizes compliance with rigorous standards such as GDPR, CCPA, and HIPAA, ensuring that customer data is managed with the utmost security and integrity.

Jonathan Bean, Sinch's Chief Marketing Officer, expressed gratitude for this recognition, stating, “We are truly honored to be celebrated by Adobe once again. This award validates our journey towards creating meaningful, instantaneous digital connections for customers. We're excited to expand our efforts with Adobe to deliver AI-driven, personalized experiences that make a significant impact.”

Adobe’s Sahil Gupta, Director of Strategic Business Development, echoed this sentiment, highlighting the growing reliance on Adobe Journey Optimizer as an all-in-one solution for omnichannel marketing. The partnership has recently extended to the healthcare sector, expanding opportunities for improved patient engagement through advanced messaging solutions like SMS, MMS, and soon RCS.

This prestigious acknowledgment comes after Sinch previously won the Adobe Digital Experience ISV Resell Partner of the Year award in 2024 and the Technology Partner of the Year for Customer Journeys in 2023. Sinch stands at the forefront of redefining digital customer engagement, and this latest accolade only solidifies its position as a leader in the industry.

As Sinch and Adobe continue to innovate together, businesses can expect more tools and strategies aimed at enhancing customer relationships. The future of digital communication looks brighter than ever!

For more insights on how Sinch is shaping the future of customer engagement, visit their website at sinch.com!