Singapore Airlines Unveils Luxurious New Business Class Amenity Kits in Collaboration with Le Labo

Singapore Airlines is taking luxury in the skies to a new level by launching revamped Business Class amenity kits starting December 24, 2024. This exciting update marks the airline's continued evolution in a competitive market, where personalized travel experiences are increasingly prized.

Initially introducing amenity kits in 2020 after years of hesitation, Singapore Airlines has now partnered with renowned New York-based fragrance company Le Labo to refresh the contents of these kits. Inside this chic, waxed cotton canvas pouch—designed to mimic Le Labo's iconic lab aprons—passengers will find three premium products: hand pomade, face mist, and lip balm.

Crafted with high-quality vegan ingredients like shea butter, sweet almond oil, olive oil, aloe vera, and rosemary extract, all items reflect the brand’s ethos of sustainability and luxury. The zamaca quality canvas will develop unique textures over time, making each pouch not just practical but also a personal keepsake for travelers.

Founded in 2006 by Fabrice Penot and Edouard Roschi, Le Labo revolutionized perfumery with its focus on artisanal craftsmanship and authentic sensory experiences. Each fragrance is named after its primary ingredient, fostering a deeper connection for customers who get their scents freshly made and can even customize labels. The emphasis on high-quality, hand-blended ingredients aligns seamlessly with Singapore Airlines’ commitment to delivering a first-class experience.

It’s important to note that traditional items like dental kits and sleep masks are not included in the new kits to align with the airline’s sustainability goals. However, these products remain accessible upon request or can be found in the lavatories during flights.

Which Routes Will Feature the New Kits?

Singapore Airlines will provide the new Le Labo kits on all Business Class flights over six hours. The kit will be part of the in-flight experience on various popular routes, including destinations in Australia, the United States, Europe, Asia, and more.

Here’s a quick list of some key routes:

- **Australia:** Sydney, Melbourne, Brisbane

- **United States:** New York, San Francisco, Los Angeles

- **Europe:** London, Paris, Frankfurt

- **Asia:** Tokyo, Bangkok, Singapore

For passengers on shorter flights, requesting a kit from the crew is welcome, as there are sometimes extra kits available.

Previous Amenity Kits

Before the introduction of the Le Labo collaboration, Singapore Airlines provided kits featuring products from Penhaligon’s, which included luxury items such as a hand lotion and facial mist. As the airline strives to elevate its offerings, the new kits promise to take passenger experience to new heights.

Conclusion

With the launch of the Le Labo amenity kits, Singapore Airlines not only steps into the spotlight with a more refined offering but also enhances the in-flight experience with a personal touch that aligns with the modern traveler's expectations for luxury and sustainability. Business Class passengers can look forward to these exquisite kits starting on Christmas Eve 2024—just in time for the holiday travel season! Don’t miss your chance to indulge in these exclusive amenities on your next flight!