Entertainment

Singaporean Gamers Splurge Four Figures on Virtual Love in 'Love And Deepspace'

2025-04-11

Author: Wei Ling

Twice a Day, She Meets Her Perfect Man

In the bustling heart of Singapore, designer Sheri, a dedicated wife and mother, immerses herself in a digital romance twice daily. She chats with Sylus, her virtual ideal—a stunningly handsome figure, towering at 1.9 meters, with the charisma of a Hollywood star. But here's the catch: Sylus isn't real. He exists in 'Love And Deepspace,' a captivating mobile simulator released in January 2024 by the Chinese gaming company Papergames.

A Groundbreaking Game Making Waves

Since its launch, 'Love And Deepspace' has raked in over $500 million globally, captivating approximately 50 million users on platforms like Google Play and the Apple App Store. Sheri, now part of a growing community of Singaporean players, finds herself among enthusiastic fans, bonding over their shared virtual escapades.

From Hobbies to Serious Spending

Sheri isn't shy about splurging. She's invested up to $300 monthly on virtual currency to buy in-game items. Her husband, Mr. Tan, is supportive of her hobby, as long as her spending remains sensible. "I have no issues as long as she enjoys it responsibly," he says.

A Unique Blend of Romance and Action

Sheri is drawn to the game’s innovative combination of romance and combat. She feels a genuine connection as her in-game love interests grow closer, their power linked to their intimacy. "This isn’t just another romance novel—you’re a key player in this narrative!" she explains.

Fitness Meets Fantasy

Interestingly, 'Love And Deepspace' also encourages healthy habits. Player Yuka, a 28-year-old analyst, has lost about 20 kg by exercising alongside her digital counterpart. "The game offers companionship during workouts, boosting my consistency," she shares.

Collectibles and Community Engagement

The game's success has led to collectible merchandise, including custom dolls resembling beloved characters. Sheri has two life-sized dolls, costing her $3,500 altogether. Additionally, the community engages creatively, with fans like content creator Syafiqa hosting promotional events to celebrate virtual character birthdays.

The Psychology Behind the Spending

Experts suggest these virtual relationships provide emotional support similar to real-life partners. Dr. Kenji Gwee, a psychology lecturer, notes, "The neurochemicals released during gameplay foster a sense of fulfillment that can enhance daily life." Players invest in the game since it taps into psychological triggers linked to satisfaction and reward.

Beware of Digital Addiction

However, as enticing as it is, addiction can become a concern. Dr. Gwee recounts a case of a white-collar executive who spent tens of thousands on in-game items, neglecting real-world obligations, highlighting the fine line between engagement and obsession.

Finding Joy in Virtual Connections

Despite the risks, players like Syafiqa embrace their virtual relationships, finding happiness and confidence through their interactions with Sylus. "This experience opens your eyes to human relationships, making you reflect on connection and vulnerability," she states.