Entertainment

Singapore's F&B and Retail Industries Eye Growth Through Major Events in 2025

2024-12-12

Author: John Tan

SINGAPORE: The recent six sold-out concerts by global music icon Taylor Swift in March brought not just excitement to devoted fans but also a temporary financial boost for local businesses. However, the optimistic wave quickly faded as Singapore's food and beverage (F&B) sector faced a downturn in revenue in the following quarters, primarily driven by declining sales at restaurants, fast food chains, and cafes.

For lifestyle brand collective The Black Hole Group, which operates Muslim-friendly dining establishments such as Tipo Pasta Bar and The Great Mischief, the year has been particularly challenging. CEO Mustaffa Kamal highlighted how the company initially saw a revenue surge of 10 to 20 percent as people flocked to eateries. Despite this promising start, rising operational costs and labor shortages forced the group to shut down two of its locations, a stark reminder of the unpredictable road faced by the industry.

Declining Trends and New Opportunities

According to the Ministry of Trade and Industry (MTI), contraction in the retail trade and F&B sectors is expected to persist into next year as an increasing number of Singaporeans venture overseas for travel. In contrast, growth opportunities appear to lie in the manufacturing and trade-related services sectors, which are projected to flourish alongside advancements in AI and technology.

Jeff Ng, head of Asia Macro Strategy at Sumitomo Mitsui Banking Corporation, stated, "The modern services sectors, particularly finance, insurance, and information technology, should exhibit resilience and growth." Despite these positive forecasts, Ng warned of potential disruptions from global geopolitical tensions and domestic policies under the new administration, led by President Donald Trump in the U.S.

Amidst these uncertainties, Dr. Deborah Elms from the Hinrich Foundation remains optimistic about Asia's economic potential. She noted, "Despite governmental challenges, growth in the Asian region continues to outpace many others globally."

Upcoming Events as Catalysts for Growth

Looking towards 2025, significant events such as the World Aquatics Championships and rock band Mayday's concerts are anticipated to boost international visitor numbers and enhance tourism spending. Event operator Unearthed Productions asserts that the ripples of such marquee events extend beyond their immediate attractions, generating spillover economic benefits through associated activities.

For instance, the Formula 1 Singapore Grand Prix exemplifies how major MICE (meetings, incentives, conferences, and exhibitions) events foster myriad smaller events that local businesses can capitalize on. Unearthed Productions founder Adam Piperdy emphasized the importance of these opportunities, stating, “These events bring communities together and create platforms for smaller businesses to thrive.

Piperdy also called for a reinvigoration of Singapore's local event scene. "We predominantly franchise events from abroad. Imagine the impact if we were to develop a unique Singapore-branded event that local communities could rally around."

In conclusion, as Singapore’s F&B and retail industries confront challenges, the hope for a turnaround rides on strategic planning around anchor events and the cultivation of indigenous events that resonate with locals and tourists alike. The landscape may be tough, but with concerted efforts, there’s potential for remarkable growth and revival in the coming years.