Empowering Travel Partners

Unveiled in Singapore, the Skyscanner Ads Platform was created in collaboration with key industry players, including airlines, media agencies, and various travel brands. This cutting-edge platform is designed to help partners effectively navigate the rapidly changing landscape of digital advertising.

By utilizing first-party data collected from a massive audience of over 110 million monthly travelers, the Ads Platform allows advertisers to connect with potential customers in a meaningful way. Notably, statistics show that 51% of Skyscanner's users are still undecided about their travel plans, making this platform a powerful tool for brands looking to inspire wanderlust and meet engaged audiences without relying on traditional tracking methods like third-party cookies.

Innovative Advertising Tools

The new platform enhances Skyscanner’s existing ad formats by incorporating advanced ad servers and management systems powered by sophisticated deep-learning algorithms. These features enable advertisers to launch, manage, and optimize contextual advertising campaigns seamlessly on Skyscanner’s marketplace.

Advertisers benefit from real-time adjustments to ad spend based on comprehensive insights into traveler behaviors, motivations, and preferences. This data-driven approach ensures that advertising strategies are not only targeted but also highly efficient for better performance.

A standout feature of the new platform is its predictive recommendation tool. This intelligent system analyzes real-time market trends and campaign performance data, offering advertisers tailored insights to uncover new growth opportunities in the travel sector.

A Game-Changer for Advertisers

Kirsten Stirling, Senior Director of Product Management at Skyscanner, hailed the launch of the Ads Platform as revolutionary. With growing focus on privacy and regulations around tracking, this platform is positioned as a game-changer for advertisers seeking to reach engaged global audiences actively looking to travel. "We’re harnessing the power of Skyscanner’s first-party data and combining it with smart, proprietary technology to drive more meaningful, effective, and importantly – privacy-centric – results,” Stirling stated.

As travel continues to bounce back in the post-pandemic landscape, the Skyscanner Ads Platform could redefine how brands engage with consumers, paving the way for more personalized and impactful travel advertising.

Will this innovative platform set a new standard for advertising in the travel industry? The future looks bright for both advertisers and travelers alike! Keep an eye on how Skyscanner's new tools transform the way we think about travel marketing.