Introduction

As our world grapples with climate change, the general consensus is that we must innovate and seek solutions. However, the realm of climate tech—companies and technologies designed to reduce, reverse, or adapt to climate change—stands at a crossroads.

The Evolution of Climate Tech Terminology

While the term "climate tech" itself has served as a more defined evolution from the earlier term "clean tech," which often confused observers with its vagueness—it encompassed everything from eco-friendly household gadgets to renewable energy solutions—there’s a growing desire for something that feels more contemporary and focused.

With a decade's worth of growth under its belt, climate tech is now seen as a substantial sector. Yet, as public discourse evolves, some industry insiders have begun to rethink what to call it. The term "planetary health," for instance, has gained traction since first being introduced in the medical journal *The Lancet* in 2014. This term acknowledges not only carbon pollution but also the broader spectrum of technologies that mitigate humanity's impact on the Earth. However, despite its merits, "climate tech" remains the most recognized moniker.

The Political Landscape

The 2024 election of Donald Trump introduced a new dynamic, placing the concept of "climate" into a contentious arena. Discourse around climate change has become polarized, prompting some companies to search for a new branding that distances them from the increasingly politicized term. This shift has already begun, and experts suggest that, in a mere five years, we could see a new label emerge entirely.

Alternatives to Climate Tech

So, what are some alternatives floating around? "Frontier tech," while appealing at first glance, risks becoming just as nebulous as its predecessors, encompassing fields like AI, robotics, and even quantum computing alongside climate technologies without a focused emphasis. Meanwhile, "growth tech," while highlighting a desire for innovation, may miss the essence of what this sector truly aims to achieve—sustainable and impactful change.

Yet, one suggestion stands out: "resilience tech." This term encapsulates the core aim of climate tech—developing solutions that not only combat climate challenges but also bolster the resilience of communities and ecosystems against the inevitable changes.

Conclusion

The implications of this shift extend beyond mere terminology. As startups embrace their roles in combating climate issues, there is a pressing need for clear definitions that align their aspirations with market and investor interests. With global efforts to combat climate change at an all-time high, the rebranding and reframing of this sector could help secure investments and spark innovative collaborations necessary for the monumental challenges ahead.

In short, as we look to the future, the conversation around climate technology and its branding is crucial. Understanding what we call it could influence funding, collaboration, and development of technologies that help us endure, adapt, and thrive amid climate change. The buzz surrounding "climate tech" might be evolving, but the urgency for effective solutions remains stronger than ever.