In a stunning revelation, Glance, the premier smart lock screen platform, has unveiled its Glance Smart Lock Screen Trends Report for Indonesia 2024. Produced in collaboration with Mindshare, the report sheds light on the "glancing" phenomenon that has firmly taken root in Indonesia, the world’s fourth-largest smartphone market. With data collected from January to September 2024, the report indicates that over 30 million Indonesian users have turned to Glance for personalized content and engaging experiences. Surprisingly, these users recorded a staggering 117 billion glances paired with 2 billion taps during the specified period.

A Daily Essential

Glance has effortlessly integrated into the daily routines of Indonesians, providing immediate access to news, entertainment, and culturally relevant content—all without the hassle of unlocking their devices. As a result, brands now have unique opportunities to engage with audiences authentically and meaningfully.

Cultural Connection

Indonesians are leveraging Glance to connect with content that mirrors their rich cultural heritage. For instance, during Indonesia's Independence Day celebration, the platform recorded an eye-popping 1.1 billion glances. The Ramadan period also saw a remarkable 1.9 billion glances, as users sought out recipes, wellness tips, and faith-based information. Furthermore, during the Pilkada regional elections, Glance recorded 660 million user interactions, showcasing its role as a vital source of information on significant national events.

Prioritizing Health and Lifestyle

Health and wellness content has gained traction on the platform, garnering 3.9 billion glances, while beauty-related topics attracted 3.6 billion glances. These numbers underline a growing enthusiasm among Indonesians for personal well-being and curated content that promotes healthier lifestyles.

Real-Time Information Hub

Glance stands out as a crucial source of real-time updates, illustrated by an impressive 7.2 billion glances on news content, complemented by 152 million taps. Gaming activities also flourished, with 277 million free-to-play games completed on the platform. Additionally, users dedicated over 240 million hours to watching a variety of curated videos, solidifying Glance’s status as a multifaceted hub of information and entertainment.

Engagement Redefined

Glance's user-friendly interface has facilitated spontaneous interactions, with nearly 50% of user engagements occurring unplanned. This characteristic makes the platform an exceptional space for brands looking to create impactful engagements. Advertisers are experiencing strong returns on ad spend (ROAS), using Glance’s one-tap connection feature that leads to app downloads and enhanced customer experiences.

Voices of Industry Leaders

Bikash Chowdhury, Chief Marketing Officer at Glance, expressed his excitement, saying, “Our journey in Indonesia is inspiring. Glance has seamlessly integrated into users’ daily lives, providing a trusted platform for news, entertainment, and inspiration. We are eager to expand and create even more meaningful experiences.”

Vasuta Agarwal, Chief Business Officer of InMobi, added, “Glance is changing the game for Indonesian smartphone users by consolidating their needs into a single platform. This presents brands with an unparalleled chance to connect with audiences in innovative ways.”

Sudesh Puthran, Managing Director of Mindshare, highlighted the evolving advertising landscape, noting, “The industry must pivot to create engaging journeys with relevant, interactive experiences. Glance perfectly addresses Indonesian users' needs by capturing significant moments and offering immersive experiences.”

AI-Powered Personalization Fuels Engagement

Glance employs artificial intelligence to deliver tailored experiences directly on Android lock screens, including instant games, live streams, news, and shopping. By collaborating with reputable content creators and developers, Glance guarantees users receive premium, relevant content without the necessity of additional app downloads. This well-crafted blend of AI-driven personalization is redefining the user-device relationship and fostering a more engaged digital lifestyle for Indonesians.

Conclusion

As glancing continues to flourish in Indonesia's smartphone ecosystem, it's clear that Glance has become more than just a platform—it's a pioneering force reshaping how users interact with technology, culture, and each other. Don’t miss out on how this trend could transform your digital experience or marketing strategy!