Introduction

In an unexpected twist in the smartphone battlefield, Samsung’s Galaxy S24 series has outperformed the newly launched Galaxy S25 series when analyzed on a daily shipping basis. Initial data from Hana Securities, an investment firm based in Seoul, South Korea, reveals a fascinating landscape of smartphone sales that has left industry experts scratching their heads.

Sales Overview

Last month, Samsung recorded a total of 19.03 million smartphone sales, reflecting a slight decline of 3% from January, yet impressively, this marks a 15% increase compared to February of the previous year.

Galaxy S25 Series Launch

In its launch month, the Galaxy S25 series saw substantial shipments, totaling 4.56 million units. Notably, the Galaxy S25 Ultra dominated sales with 2.55 million units (56%), while the entry-level Galaxy S25 accounted for 1.17 million units (26%). The Galaxy S25+ trailed with 840,000 units shipped, making up 19% of the total.

Comparative Analysis

However, a deeper dive into the numbers unearths a compelling narrative. Samsung’s Galaxy S24 series, despite being a year older, managed to ship a staggering 1.42 million units in its first month, surpassing the S25 series in daily shipping rates. This remarkable statistic reveals that the Galaxy S24 line had more than three times the relative shipments of its successor when normalized for the number of sales days.

Daily Shipments

When factoring in the daily shipments post pre-order periods, the Galaxy S24 lineup led the charge with an impressive 240,000 units shipped daily compared to the Galaxy S25’s 180,000 units. Why the discrepancy? The answer lies in the timeline of pre-orders. The S25's pre-order concluded on January 25, leading to an official release on January 31. In contrast, the S24 series had its pre-orders close later, on February 3, with a release on February 7. This shorter pre-order window for the S25 resulted in a more significant rush of sales for the S24 series, which consequently boosted its daily shipping averages.

Conclusion

This revelation suggests that while the Galaxy S25 series might initially appear to triumph in terms of total units sold, the Galaxy S24 series actually reflects greater sustained demand following the excitement of the pre-order phase. As Samsung continues to innovate and adapt, the trend implies that customers may still hold a strong preference for the earlier models once the frenzy of new releases calms. Will the Galaxy S25 series bounce back in the long term, or will it struggle to keep pace with the Galaxy S24? The next months will be crucial in determining the ultimate fate of Samsung’s flagship offerings. Stay tuned!