In an extraordinary beginning to the new year, one lucky bidder at Tokyo’s fish market made headlines by splurging a staggering $1.3 million for a colossal bluefin tuna on January 5th. This remarkable purchase marks the second-highest price ever recorded at the prestigious annual tuna auction, known for attracting high-stakes bidders from across Japan.

The Onodera Group, a renowned chain of Michelin-starred sushi restaurants, placed the winning bid of 207 million yen for the astonishing 276-kilogram fish—roughly equating to the size and weight of a small motorcycle. This giant tuna symbolizes not just culinary excellence but also good fortune as it ushers in the New Year.

This year’s auction results continue a five-year streak of hefty bids from powerful buyers, who relish the honors and media spotlight that accompany their top purchases. “The first tuna is something meant to bring in good fortune,” remarked Shinji Nagao, an official from the Onodera Group, after their victorious bid. “Our wish is that people will eat this and have a wonderful year.”

Notably, last year's champion tuna was acquired by the same group for 114 million yen. However, the title for the highest-ever auction price remains with a staggering bid of 333.6 million yen for a slightly larger bluefin in 2019, executed by the self-proclaimed “Tuna King” Kiyoshi Kimura, the owner of the popular Sushi Zanmai chain.

The annual auction’s importance has grown since the relocation of the fish market from its traditional Tsukiji location to a modern facility in Toyosu, enhancing the prestige and visibility of the event.

The impact of the COVID-19 pandemic was evident in recent years, as excitement surrounding these auctions waned with restaurants closed and dining out strongly discouraged. However, the return of the new year tuna auction to its former glory not only symbolizes the revival of the sushi industry but also reignites fascination nationwide. Will this year’s hefty bids set the stage for even higher prices in future auctions? Stay tuned for the next chapter in the battle for Tokyo’s prized tuna!