Bridging the Gender Gap in Health Outcomes

In Australia, men have a life expectancy that trails behind women's by six years. Lower socio-economic status compounds this issue, with men in disadvantaged areas facing even graver health outcomes. A key factor? Men's reluctance to engage in preventive health behaviors due to traditional masculine norms that equate vulnerability with weakness.

The Masculine Norms Factor

Society often glorifies the archetype of the stoic, self-reliant man. This cultural narrative discourages men from seeking help and promotes harmful behaviors like excessive risk-taking and substance abuse, ultimately leading to poorer health outcomes. Studies show that adherence to masculine norms correlates with fewer healthcare visits and increased mental health struggles.

Health Self-Efficacy: The Missing Link

Central to health promotion is the concept of health self-efficacy—believing in one's ability to achieve health-related goals. Interestingly, while general self-efficacy may align with traditional masculinity, health-specific self-efficacy often does not. Lack of role models exacerbates this, making it difficult for men adhering to rigid masculine norms to visualize healthier behaviors.

Reframing Masculinity in Health Initiatives

Programs like Sons of the West (SOTW) use male-only settings to challenge traditional norms around health and wellness. By framing health promotion within community spaces—like those associated with sports—these programs encourage men to explore healthy behaviors without the stigma associated with