A Bold Initiative for East Coast Residents

SINGAPORE: Excitement is brewing in East Coast as the People's Action Party (PAP) has launched an interactive website showcasing the ambitious East Coast Plan. This digital platform, named "East Side, Best Side," features detailed interactive maps and updates on community improvements that are set to transform the region.

What's Inside the Website?

The new website hosts five main sections: the plan, the progress, the promise, the people, and the pulse. It highlights the substantial efforts made from 2020 to 2025, including enhanced financial support for low-income families, better healthcare access, and initiatives promoting urban farming and food sustainability.

Mapping Out the Future: Interactive Tools

Visitors can explore ongoing infrastructure projects through engaging interactive maps for every area in the East Coast Group Representation Constituency (GRC)—from Bedok to Joo Chiat. This provides a close-up view of the improvements and future plans that aim to enrich community life.

Eight Pillars for Progress

The East Coast Plan outlines eight key pillars aimed at making the region a vibrant hub for learning, caring, eating, and playing. The goal is to nurture a community where everyone can thrive.

A Lead Without a Face: DPM Heng's Absence

Deputy Prime Minister Heng Swee Keat, previously the anchor minister for East Coast, was notably absent during the launch due to another engagement. However, Minister for Culture, Community and Youth, Edwin Tong, assured citizens of Heng's ongoing commitment as a grassroots advisor and MP for Bedok.

Exciting Developments Ahead

As Singapore gears up for the 14th General Election on May 3, with Nomination Day set for April 23, political strategies are heating up. The previous election saw intense competition in East Coast, which the PAP narrowly won with 53.39% of the votes. The stakes are high as the PAP aims to improve on that outcome.

New Faces, New Hope!

The launch also highlighted emerging political figures such as Hazlina Abdul Halim and Goh Pei Ming, who are set to play crucial roles in the coming election lineup. These newcomers bring fresh perspectives and are attuned to the community's needs, enhancing the PAP's promise to connect with residents.

Community Connection: Voices from the Ground

As Goh, a former army chief, continues his engagement in Kampong Chai Chee, he emphasizes the importance of understanding every facet of the community. Meanwhile, Hazlina, with her background in journalism and non-profit work, recognizes the value of resilience and connection within East Coast families.

Conclusion: A Dynamic Vision for East Coast

With the East Coast Plan, the PAP is not just sharing a map—it's presenting a vision for a brighter future. The new platform provides a powerful tool for residents to stay informed and involved, ensuring that the community's needs and aspirations are at the forefront of local governance.