Introduction

Huawei has just made waves in the smartphone industry with the launch of its innovative new flip phone, the Pura X. This device defies conventional design by flipping open sideways instead of the usual vertical style, resulting in a unique and wider form factor reminiscent of tablet proportions.

Design Features

The Pura X boasts a design that might remind some users of popular models like the Samsung Galaxy Flip and Motorola Razr when closed, presenting a compact look with a square cover screen positioned below its triple camera system. However, the true innovation reveals itself when the device is flipped open, showcasing a spacious 6.3-inch display with a 16:10 aspect ratio—wider than most existing flip phones and bridging the gap between traditional flip designs and larger book-style foldables.

Operating System

In a significant shift for the company, the Pura X marks Huawei's first foray into the smartphone market without Android compatibility. Instead, the phone operates on the all-new HarmonyOS Next, a proprietary operating system developed by Huawei, which does not rely on Android Open Source Project code. Early adopters of Huawei’s Mate 70 series were offered a choice between the previous Android-based HarmonyOS and this new version; however, the Pura X is exclusively available with HarmonyOS Next.

AI Integration

Within this software framework, Huawei has introduced Harmony Intelligence, an advanced AI assistant powered by its own Pangu model and augmented with the capabilities of DeepSeek. This move places Huawei firmly in the competitive AI landscape as they also cultivate their proprietary Ascend AI chips. Notably, Nvidia's CEO, Jensen Huang, has acknowledged Huawei’s growing influence in the AI sector, admitting that US trade restrictions have not hindered its technological ascendancy, calling it “the single most formidable technology company in China.”

Availability and Price

Currently, the Pura X is exclusively available in China, retailing at approximately 7,499 yuan (around $1,037). While initial teasers raised speculation that this device could herald Huawei's first rollable phone, industry excitement continues as Lenovo prepares to launch its rollable laptop this year, leaving consumers eagerly awaiting the arrival of a true rollable smartphone.

Conclusion

With its cutting-edge design and features, the Huawei Pura X represents a daring leap into the future of mobile technology, challenging competitors and reshaping the landscape of what we expect from smartphones. Will this innovative device pave the way for future designs or remain a unique experiment? Only time will tell!