Redefining Design in the Age of AI

At the recent QCon London keynote, Savannah Kunovsky, the managing director of emerging technologies at IDEO, unveiled how innovative design thinking can make technology not just functional but truly impactful. She emphasized the transformative potential of Generative AI (Gen AI) in fostering deeper connections and tailoring interactions to meet user needs.

A New Era of Design

Kunovsky kicked off her presentation by challenging conventional notions of design, asserting that it's not limited to aesthetics or user interfaces. Instead, she described design as a comprehensive framework that dictates how everything functions. She cautioned tech leaders about common pitfalls—focusing too heavily on technology can lead to overlooking the real needs of users, resulting in products that miss the mark.

Navigating the Technological Landscape

"The new map of our technological world is being drawn right now," she declared, urging engineers to embrace their role as modern designers. Kunovsky highlighted how swift technological advances—like human-brain interaction and VR—were once the stuff of science fiction, yet are now part of our reality.

The Awkward Dance of Gen AI Interaction

Describing the current state of Gen AI interaction as "awkward," Kunovsky noted that it's influenced by outdated interaction paradigms. However, she believes that as technology evolves, so too will the quality of these interactions.

Turning to the Voices of Gen Z

To create AI products that resonate, Kunovsky and her team drew inspiration from various sources, including films and the 'calm tech' movement, while continuously engaging with the voices of Gen Z—who are particularly attuned to the needs and nuances of technology. This generation has navigated an unprecedented digital landscape, especially during the pandemic, using technology in their education and social lives.

Provocative Prototypes for AI

Kunovsky’s team explored speculative product ideas, including AI companions and even 'talking pants' that encourage discussions about sustainability. This brainstorming led to a set of guiding design principles for future AI products.

Core Principles for AI Design

1. **Deepen Connections**: Gen Z values AI that enhances, not replaces, human relationships. They seek tools that foster collaboration and connection.

2. **Embrace Human Messiness**: This generation prefers genuine, authentic experiences over unrealistic perfection. They believe that even difficult situations contribute to personal growth.

3. **Focus on Genuine Improvement**: Kunovsky highlighted an initiative where AI was used to support teachers, helping them foster genuine connections with students rather than just automate tasks.

4. **Personalization with Boundaries**: Gen Z desires offerings tailored to their preferences while maintaining their sense of control and authenticity.

5. **Align with Values**: The first generation prioritizing values over brand loyalty, Gen Z wants AI that resonates with their beliefs and lifestyle.

Optimizing Design Through Generative AI

Kunovsky also showcased how her team harnessed generative AI to streamline and enhance the design process, from creating visuals with Midjourney to experimenting with new materials and methods.

A Call to Ethical Action in AI Design

Concluding her keynote, Kunovsky underscored the ethical and environmental challenges of AI but remained hopeful. She reinforced that technologists utilizing design thinking can reshape the future of AI interactions. By prioritizing diverse representation during the design phase, we can foster creativity and meaningful engagement, propelling society forward.