
A Bittersweet Farewell to Philadelphia's Iconic Department Store
2025-03-24
Author: Wai
It was a fitting day for a final visit to Philadelphia's beloved Macy's, once known as Wanamaker's, a place that has been woven into the city's fabric for over a century. My son, Simon, only recently discovering the joy of walking, was on a mission that day. He spotted something irresistible and scurried down the aisle with excitement—it was the clothing racks he wanted to explore.
However, as we entered, we were met with stark emptiness. Despite the bustle of customers, all that filled the once lively aisles were racks of plus-size women's clothing, heavily discounted at three pieces for just five dollars. Most of the mannequins had already been carted away, and outside, moving trucks sat idling as buyers emptied the store of its fixtures. The signs declared that these were the "final few hours" for this iconic establishment.
My family and I gathered there—my wife, my parents, and Simon—as a sea of nostalgia swept over us. I noticed a man cycling through the aisles, a moment that prompted us to let Simon roam freely. He was entranced by a jewelry display before his curiosity led him straight into the clothing labyrinth, treating it like a personal playground as we cheered him on with our cameras ready.
For many Philadelphians, the store is and will always be known as Wanamaker’s, a testament to the city’s stubbornness in holding onto cherished memories. Though it had undergone several ownership changes over the decades—becoming Hecht’s, then Strawbridge’s, Lord & Taylor, and finally Macy's in 2006—it has always maintained a significant place in our hearts. With its closure, Market Street officially lost every one of its department stores, marking an end of an era.
John Wanamaker, only 22 years old at the time, opened his first department store, Oak Hall, in 1861. He was a trailblazer, introducing fixed pricing and a generous return policy—a revolutionary idea that turned the retail market on its head. Despite the onset of the Civil War just days after Oak Hall opened, Wanamaker's innovative approach quickly garnered attention.
By 1876, the grand new store, aptly named Wanamaker's, opened its doors. It was a colossal structure, boasting more than 600 staff members and welcoming over 71,000 visitors on its first day alone. Ads at the time boldly proclaimed the store as a "modern marvel," complete with air-conditioned ventilation—a luxury at that time.
The Grand Court was the centerpiece of Wanamaker's, featuring a towering pipe organ and a stunning eagle statue bedecked in bronze feathers. It became a communal hub where Philadelphians proposed, met friends, and celebrated the holidays with spectacular light shows. In a twist of fate, it was there that I asked my wife to marry me on a snowy day in January 2018. It was one of those moments that felt private amidst the backdrop of bustling shoppers, forever etched in my memory.
While we spent our final hours in the store, my parents reminisced about their childhoods spent gazing in wonder at the elaborate window displays and the iconic toy department filled with a model train, cementing traditions that have been passed down through generations. My own experiences there span annual Black Friday trips with my mother to casual strolls after work, always hoping to uncover a hidden deal.
Wanamaker’s legacy doesn’t rest solely on the shopping; it has left an indelible mark on pop culture as well. The 1987 film "Mannequin," which filmed at the store, ignited intrigue not just for its storyline but as a nostalgic nod to the grandeur of Wanamaker's. I fondly recall sharing this film with my wife, gauging her interest in my guilty pleasure, which she surprisingly embraced.
As we walked through the store one last time, I felt a wave of bittersweet nostalgia. The Grand Court was alive with the sounds of a final concert, echoing a history that so many have cherished. We posed for photographs in front of the exquisite eagle, creating a memory to add to the ones already stored in our hearts.
In a world where department stores are fading, Wanamaker's closure signifies more than just the shutting of doors; it marks an end to a cherished era, a physical reminder of local traditions and warm community memories. My mother sighed wistfully, recalling her years working downtown where Wanamaker's was an escape, a place to indulge in shopping after a long day.
Though Wanamaker's may be closing, we couldn’t leave without making one more beautiful memory. As Simon giggled, weaving through the sea of clothing racks, we were reminded that while places may close, the moments we share within them will last forever.