In a surprising move that has caught the eye of tech enthusiasts and fans of the hit Apple TV+ series “Severance,” the Lumon Terminal Pro computer has made an unexpected appearance on Apple’s official retail website. When browsing through the selection of Mac computers, users will notice this intriguing device marked with a bright red “New” label, enticing many to click and learn more.

However, don’t get your hopes up, “Severance” fans—this computer is not available for purchase. Instead of launching an actual product, Apple is cleverly using the Lumon Terminal as a promotional tool for its streaming service, Apple TV+. Customers who buy a Mac will receive a three-month free trial of Apple TV+, highlighting the growing synergy between Apple's hardware and entertainment offerings.

Apple's keen interest in promoting “Severance” is no accidental ploy. The series has swiftly become the company’s most-watched show, making it a core part of Apple's marketing strategy. To capitalize on this surge in popularity, Apple has rolled out multiple tie-ins, including free e-books available on Apple Books, a specially curated “Severance” podcast featuring stars Ben Stiller and Adam Scott, and even a LinkedIn profile for the fictional Lumon Industries, further expanding the show’s universe. Not to mention, fans can also enjoy a “Severance”-inspired playlist and the buzz surrounding a pop-up event in New York City.

Moreover, Apple is also showcasing the behind-the-scenes work that goes into creating such captivating content. Recently, they highlighted the essential tools used by Geoffrey Richman, one of the show’s editors, who utilizes an iMac, Mac mini, and MacBook Pro to bring the series to life, whether he’s working on-site, in his home office, or while traveling.

As Apple continues to expand its services business, which recently grew by 4% to reach a staggering $26.34 billion, the incorporation of popular series like “Severance” into its marketing strategy signifies a deeper evolution within the tech giant's approach to blending entertainment with technology. With all these exciting developments, fans and customers alike should stay tuned for more innovative crossovers between Apple’s formidable hardware and its growing content library!