Apple Unveils *Submerged* Film

In an exciting advance for content consumption, Apple has unveiled its first scripted immersive video film, *Submerged*, directed by the acclaimed Academy Award winner Edward Berger, known for his work on *All Quiet on the Western Front*. This monumental release marks a significant expansion in the Apple Immersive Video library, now accessible at no extra cost to users of the Apple Vision Pro around the globe.

An Immersive Cinematic Experience

*Submerged* offers an unparalleled cinematic journey set inside a WWII-era submarine, plunging viewers directly into the tense underwater world of warfare. This innovative film utilizes Apple’s Immersive Video technology, which integrates ultra-high-definition 3D visuals with Spatial Audio to create a captivating viewing experience. "Apple Vision Pro inspired me to tell a story in a way that just wasn’t possible before," remarked Berger. His praise for the device underscores its potential to revolutionize storytelling and filmmaking.

Meticulously Crafted Production

Filmed over a rigorous three-week schedule in locales including Prague, Brussels, and Malta, *Submerged* features a meticulously crafted 23-ton submarine set, made from authentic steel and brass. The attention to detail extends to practical camera traps and special effects, ensuring a realistic portrayal of action elements such as sparks, steam, water, and fire that keep the audience completely engaged.

Expanding Immersive Video Portfolio

In conjunction with *Submerged*, Apple is expanding the Immersive Video portfolio with a variety of other compelling titles. The travel series *Elevated* has already premiered, with its first episode showcasing the breathtaking volcanoes and waterfalls of Hawaii, with more episodes to come, including a scenic exploration of Maine's autumn beauty.

Adventure-Themed Content Ventures

Apple is not stopping at travel; it’s also venturing into adventure-themed content. Upcoming episodes of their adventure series include thrilling features like *Ice Dive*, which will take viewers deep into ice-covered waters alongside a freediver, and the adrenaline-pumping *Free Solo*, focusing on the daring escapades of climbers in Majorca.

Collaborations and Unique Experiences

Adding to the excitement, Apple will collaborate with global music sensation The Weeknd in November, launching an immersive music experience that aligns with his highly anticipated album, *Hurry Up Tomorrow*. Furthermore, the *Concert for One* series will debut later this year, bringing exclusive intimate performances from leading artists, including the talented British singer-songwriter RAYE.

Immersive Sports Highlights

For sports enthusiasts, the immersive offerings will also encompass a film highlighting the electrifying atmosphere of the 2024 NBA All-Star Weekend, celebrating athletic prowess in a groundbreaking new format.

A New Era of Storytelling

With these innovative steps, Apple is not only reshaping content consumption through immersive technology but also paving the way for a new era in storytelling and entertainment that promises to captivate audiences worldwide. Prepare for an exhilarating ride into the future of immersive media!