ASUS Takes Home the Coveted Golden Pin Design Award for Best Design of the Year!

In a prestigious ceremony celebrating the pinnacle of design innovation, ASUS has been awarded the Golden Pin Design Award for the Best Design of the Year, affirming its position as a leader in cutting-edge technology and design excellence. Co-CEO S.Y. Hsu expressed the company’s philosophy, stating, "We believe design transcends technology; it’s a language that conveys emotions and connects people." This sentiment underpins ASUS's commitment to not only pushing the boundaries of creativity but also enhancing everyday experiences through technical advancements.

The highlight of the evening was undoubtedly the ASUS Zenbook DUO (2024), which clinched the top award. This revolutionary dual-screen laptop is equipped with two stunning 14-inch 3K 120Hz OLED touch displays, providing a visual experience that is second to none. One of its standout features is its detachable full-size Bluetooth keyboard and built-in kickstand, empowering users to engage in a truly versatile four-mode operation: Laptop Mode, Dual-Screen Mode, Desktop Mode, and Sharing Mode. Ideal for both work and play, this device eliminates the need for cumbersome additional accessories.

Under the hood, the ASUS Zenbook DUO (2024) is powered by the formidable Intel® Core™ Ultra 9 processor, comes with up to 32GB of LPDDR5x memory, and offers a colossal 2TB PCIe® 4.0 SSD. This combination ensures that the laptop not only meets but exceeds the demands of modern multitasking. The device’s performance is further enhanced by ASUS ScreenXpert software, which, alongside intuitive gesture controls, provides a seamless multi-window experience.

Additionally, the ROG Ally X was recognized as a finalist, showcasing ASUS's commitment to gaming innovation and stellar design across its product line.

The Golden Pin Design Award, organized by the Taiwan Design Research Institute (TDRI), has been a beacon of innovation since its inception in 1981. This prestigious accolade encourages companies to prioritize design and R&D, thereby enhancing brand value and providing the market with high-quality design certifications aimed at improving people's quality of life. This year, the competition was fierce, with over 2,300 entries submitted and 138 finalists selected for the "Best Design of the Year" category after rigorous evaluations.

With this monumental achievement, ASUS continues to pave the way for the future of laptop design, merging artistry with technology to deliver groundbreaking products that resonate with consumers globally. Stay tuned, as this is just the beginning of ASUS’s journey to redefine innovation!