Entertainment

BoA's Regret: A Live Stream Mishap Sparks Controversy

2025-04-08

Author: Wei Ling

In a surprising turn of events, popular South Korean singer BoA, 38, has issued an apology following her controversial remarks during a recent Instagram livestream with comedian Jun Hyun-moo, 47. The pair were reportedly under the influence of alcohol, leading to a discussion that has left many fans disappointed.

The livestream on Saturday night, April 5, began with Jun and BoA engaging in lighthearted banter, where playful flirty comments flew amidst a backdrop of drinks. Viewers witnessed BoA expressing her affection for Jun and initiating physical contact, while Jun complimented her beauty.

Things took a turn when a fan inquired about Jun's relationship status with fellow comedienne Park Na-rae, a co-star from his variety show, "I Live Alone." BoA's response—“I don't think they're dating. They just can't”—stirred controversy. When Jun jokingly questioned whether Park was too good for him, BoA quickly retorted, “No, you’re too good for her,” a statement that caught both Jun and viewers off guard.

The comments ignited backlash on social media, with fans expressing their disappointment. One critic noted, “Bringing up Park Na-rae was so rude that I felt embarrassed. They are adults and should know what's inappropriate.” The incident raised questions about the responsibilities of public figures while live-streaming and the potential impact of their words.

In response to the uproar, BoA took to the fan platform Weverse later that week to clarify her statements. She expressed genuine regret, saying, “I would like to sincerely apologise to everyone who felt uncomfortable due to my careless words and actions during the live broadcast on April 5.”

BoA also reached out directly to Park Na-rae, extending her apologies for the remarks made in her absence. “I am grateful for her generous understanding,” she added, indicating that she views this uncomfortable episode as a chance to reflect on her behaviour and to grow from it.

“I will strive to be more mindful of the weight that even a single word or action can carry, and to show a more mature side of myself going forward,” BoA promised.

This incident serves as a cautionary tale for public figures about the potential pitfalls of unscripted moments in the digital age. Fans continue to react, with many hoping for a swift return to normal for their beloved celebrities and a heightened awareness of the responsibilities that come with their influence.