Ever dreamed of wearing a masterpiece? Welcome to the world of Plain Prints Project, a groundbreaking Singapore fashion brand where every shirt feels like a canvas demonstrating creativity and passion for textiles. The visionary behind this brand is Oliver Hee, a fabric aficionado with a rich background in high-end European textiles. At 44, Hee has transformed a personal passion into a thriving business, but not without a twist of fate.

Starting out as a family business distributor, Hee moonlighted as a designer, initially crafting garments from his personal collection of fabrics. “It all began as a hobby. Friends loved my unique fabric choices and urged me to create pieces for them,” he reveals. His commitment to sustainability shines through as he utilizes dead stock textiles, breathing new life into materials that might otherwise go to waste.

A turning point came when Hee discovered the art of a talented teen with autism, Alex (@theunskilledboy), on Instagram. Inspired by Alex’s vibrant artworks, Hee forged a collaboration that would allow the artist’s pieces to adorn shirts, opening up new avenues for exposure for autistic artists. “This partnership has encouraged me to reach out to more artists who deserve recognition,” Hee excitedly shares.

But Hee isn’t just relying on others’ art; he’s also a creative force himself. With support from contacts in Italian textile mills, he brings his artistic vision to life, developing prints inspired by nature, heritage, and the everyday world. “I collaborate closely with the mill, sharing mood boards and sketches until the designs align perfectly with my vision,” Hee explains.

Commitment to Sustainability

In an age where fast fashion dominates, Plain Prints Project stands as a beacon of hope for environmentally-conscious consumers. Every shirt is made to order, ensuring minimal waste and a more personalized experience. Hee meticulously oversees the entire production process—from cutting the fabric to quality checks—ensuring that each piece is a labor of love. “I believe in an eco-friendly approach; that’s why production takes about two weeks. I want my customers to appreciate the time and care that goes into their garments,” he states.

Every choice, from the fabric to the inks, reflects Hee’s eco-conscious values. He exclusively uses 100% certified eco-friendly cotton and non-toxic, environmentally safe pigment inks. Unlike many manufacturers that employ harsh chemicals, Plain Prints Project partners with mills that prioritize sustainable practices, making a substantial impact on reducing fabric waste and harmful discharges.

A Versatile Vision

The humble shirt serves as the mainstay of Hee’s collections, chosen for its versatility and potential to showcase vibrant prints. Currently, the brand offers a signature comfort-fit shirt, but Hee hints at exciting developments ahead: “We’re experimenting with different styles and more types of fabrics because I want this brand to grow and cater to wider tastes.”

While initially aimed at a male audience, Hee’s shirts have gained popularity among women who appreciate their unisex appeal. “I’ve had requests for shirts for kids, but that’s not part of our vision just yet,” he laughs, hinting at his focus on perfecting the current offerings.

Plain Prints Project thrives primarily online but isn’t hesitating to step into the spotlight with pop-up events, including Boutique Singapore—where fashion enthusiasts can experience the shirts up close. This March, Hee will introduce two exciting new styles: a unisex kimono robe and a women’s shirt dress, alongside their signature shirts.

Art Meets Fashion

Oliver Hee’s journey reflects a resurgence of appreciation for individuality and environmental responsibility in fashion. With each shirt, he invites customers to don a piece of wearable art, beautifully designed and sustainably made. As this innovative brand continues to evolve, it pushes the boundaries of fashion while giving back to the community—because wearing art is not just a trend; it’s a lifestyle statement for a brighter, responsible future.

Stay tuned for more from Plain Prints Project—you won’t want to miss the chance to wear a piece of artistry that speaks not only to your style but also to your values!