Controversial Claims by HYBE

In a controversial statement, HYBE has come under fire for suggesting that BLACKPINK's Rosé achieved success with her hit song 'APT' thanks to the groundwork laid by BTS. This assertion, featured in an article by Money Today, has sparked significant backlash from netizens and fans alike.

The Article's Bold Claims

The article, provocatively titled 'BTS Will Return: Everyone Is Slowly Buying Them Except for Ants? A Reverse in HYBE’s Atmosphere,' states that BTS's monumental success has been pivotal for the rise of other K-pop artists. Citing that BTS has topped the Billboard Hot 100 chart eight times and has a staggering record of over 50 entries, the article boldly claims, 'This global recognition opened the doors for artists like Rosé, who recently reached eighth place on the Billboard charts with 'APT,' featuring Bruno Mars.'

Backlash from Netizens

However, many Korean netizens found this narrative offensive, questioning HYBE's tendency to overshadow other artists' achievements with BTS's monumental footprint. Comments ranging from skepticism to outright disbelief flooded social media platforms. 'If you say it like that, doesn’t that mean Psy was first? Did you guys rent out Billboard or something?' one user quipped, referencing the global success of Psy's 'Gangnam Style,' which was a groundbreaking hit prior to BTS's rise.

Concerns about Ego and Manipulation

Another pointed out, 'Even with sajaegi your ego is too big,' addressing the ongoing controversies surrounding chart manipulation allegations. The discourse has stirred heated debates about the portrayal of K-pop artists and the intricate dynamics within the industry.

Critics' Reactions

Critics argue that such statements only serve to alienate fans and diminish the accomplishments of other artists within the genre, while some commentators noted that these types of articles could potentially tarnish BTS's reputation. 'Aren’t these BTS-type articles the ones that bring down their image?' expressed a concerned netizen.

The Complex K-pop Landscape

This incident underscores the complex interplay within the K-pop realm, where the success of one group can inadvertently lead to competitive tensions among fans and artists. As HYBE continues to navigate its public relations, it remains to be seen how this controversy will impact public perception not only of the company but of the artists involved.

Looking Ahead

Will the backlash prompt HYBE to reconsider its messaging strategy? Or is this just another chapter in the fiercely competitive world of K-pop? Only time will tell as the industry continues to evolve.