A Bold Celebration of 50 Years!

In a spectacular reveal, Microsoft is celebrating its 50th anniversary with a vibrant new identity crafted by the innovative studio Koto. This campaign isn't just a look back—it's a dynamic celebration of the people, revolutionary products, and landmark moments that have propelled Microsoft into the future!

Empowering Generations of Changemakers

Centering on the theme "Change needs makers," this campaign shines a light on the visionaries and builders who have charted Microsoft’s course. Koto's design brings a lively visual narrative to life, showcasing how Microsoft’s tools are empowering a new wave of innovators.

A Creative Framework Like No Other

The campaign structure is cleverly divided into three engaging themes: Worlds, Iconic Moments, and Then & Now. This framework supports both product-driven and people-driven narratives, ensuring a harmonious blend that connects Microsoft’s rich history with its promising future.

The "Worlds" feature individuals and products in colorful, imaginative contexts. "Iconic Moments" revisits pivotal breakthroughs, highlighting Microsoft's influential role in technology and culture. Meanwhile, "Then & Now" showcases innovations spanning decades, embodying Microsoft's relentless spirit of reinvention.

A Tapestry of Legacy

At the heart of this anniversary campaign lies a stunning visual assembly of artifacts—from the early versions of Windows to the launch of Xbox and today’s AI-driven Copilot. Each element reflects how Microsoft technology has shaped lives across diverse cultures over the last fifty years.

A Modern Logo with a Nostalgic Twist

The campaign features a striking new logo that nods to the original Windows emblem—the very face of Microsoft’s mainstream brand identity. This retro-inspired design evolves through dynamic motion and 3D elements, linking the past with the present.

From digital marketing to physical displays and the grand celebration event slated for April 4, these artifacts link nostalgia with innovation, weaving together Microsoft’s past and its visionary path forward.

Typography and Colors: A Perfect Blend of Old and New

The typography chosen for this campaign, Segoe Sans Display, embraces clarity while honoring Microsoft’s heritage. Moreover, a rich palette of six gradient backgrounds brings warmth and continuity, encapsulating the campaign's energetic spirit.

"This 50th isn't just a walk down memory lane; it's a statement of our enduring spirit of innovation," says Cassidy Moriarty, Koto's Strategy Director. "With 'Change needs makers,' we've captured the essence of those who sculpted the past and the challenge laid out for the next generation. Our mission was to weave an engaging story that links Microsoft’s past, present, and future with people at the core."

A Vision for the Future

Joe Ling, Koto's Creative Director, shared insights on the vision behind the campaign: "We aimed to portray Microsoft not merely as a corporation but as a powerhouse of creativity and innovation. Every aspect of the design was deliberate—showcasing the impact of people at Microsoft while balancing history with an expansive vision for the future."

Microsoft’s 50th anniversary identity is not just a campaign; it’s a clarion call for impact, creativity, and an endless horizon of possibilities!